About this role
Job Description OVERVIEW Job Title Senior Account Officer Job Code 644317 Grade I2 Group Government Products Division Government Digital Products Sales Department Direct Sales Unit - ROLE PURPOSE The aim is to state the overall significance of the job from the organization’s perspective. The role exists to support sales and account management activities by contributing to sales execution, market opportunity analysis, client relationship management, CRM updates, and coordination with internal teams to support business growth. The role contributes to Elm’s objectives by helping maintain strong client relationships, support revenue opportunities, improve sales visibility, and ensure sales-related activities are carried out in alignment with Elm’s approved policies, procedures, and business priorities. KEY ACCOUNTABILITIES & ACTIVITIES This section describes the principal outputs required from the job. Key Accountabilities Key Activities Sales Management Analyze and execute sales strategies to increase market share and support sustainable business growth. Review sales performance information and support the preparation of sales management reports. Provide analysis, results, and recommendations based on sales reports on a regular basis. Sales Performance Analysis Monitor assigned sales activities and track progress against agreed targets and priorities. Analyze sales trends, client activity, and market inputs to identify areas for improvement. Support management with insights that improve sales planning and decision-making. Sales Development Contribute to developing long-term sales partnership strategies through a continuous improvement approach. Assess partner capabilities and identify opportunities to improve partnership value and sales outcomes. Support the development of sales initiatives that contribute to sustainable business growth. Market Opportunity Identification Study the market to identify new opportunities for generating future business. Collect and analyze market information related to customer needs, competitors, and business trends. Share market insights with relevant stakeholders to support sales and business development activities. Market Opportunity Identification Study the market to identify new opportunities for generating future business. Collect and analyze market information related to customer needs, competitors, and business trends. Share market insights with relevant stakeholders to support sales and business development activities. Business Case and Proposal Support Collaborate with Business Development teams in building business cases and proposals. Provide sales inputs, client information, and market insights required for opportunity assessment. Support the preparation of proposal materials and business recommendations within the assigned scope. Business and Client Relationships Maintain client relationships and handle expectations and issues effectively within the assigned scope. Coordinate with clients to understand requirements, follow up on requests, and support issue resolution. Maintain communication channels with key client personnel to ensure effective engagement. CRM and Sales Communication Support Contribute to updating the Customer Relationship Management system with accurate client and opportunity information. Participate in initial department interactions aimed at selling or promoting department services. Ensure sales activities, client updates, and follow-up actions are properly documented and communicated. Policies, Processes & Procedures Follow all relevant departmental policies, processes, standard operating procedures, and instructions so that work is carried out in a controlled and consistent manner. Comply with all relevant safety, quality, and environmental management policies, procedures, and controls to ensure a healthy and safe work environment. Information Security Comply with all relevant information security practices and standards to ensure data integrity and confidentiality. JOB SPECIFICATIONS Academic and professional qualifications Bachelor’s degree in Business Administration, Marketing, Sales, Management, Information Technology, or a related field. Professional certifications in sales, account management, customer relationship management, or business development are preferred. Years and Nature of Experience 2–4 years of relevant experience in sales, account management, client relationship management, business development support, or a related field. Experience in sales reporting, client communication, CRM updates, market analysis, proposal support, and account follow-up activities. VERSION TRACKING Prepared by: First review by: Approved by: Name Signature Date