About this role
CEYLON COLD STORES PLC Assistant Brand Manager Ceylon Cold Stores PLC (CCS), manufacturer of Elephant House Soft Drinks and Ice Creams is a leading consumer food company in Sri Lanka. CCS is a subsidiary of John Keells Holdings, PLC. The company is seeking a suitable candidate to fill the position of Assistant Brand Manager . The position exists to work closely with Marketing Manager Beverages, assist in planning & implementing marketing strategies / activities to ensure company targets are met & market demands are properly identified and catered on time in full. Job Responsibilities Assist to initiate new product development; take the product development process from production brief to packaging, designing, communication planning to implementation. Assist, analyse & coordinate with relevant social and digital media agencies and implement the most appropriate media plans and content strategies for the brand keeping in line with the brand objectives & category growth plans on a monthly basis. Assist to develop brand communication plan keeping in line with the brand strategies & category objectives. Brief agency on communication requirements and manage process until final launch and post launch evaluation. Assist to execute channel marketing programs through managing product availability, visibility, and merchandising to improve the allocated channel's profitability & contribution. Assist to conduct market research on a monthly basis to plan & re-align brand strategies accordingly and to develop cosumer understanding to ensure brand strategies are in place to cater to the changing needs & wants of the consumers. Person Specifications Degree in Marketing / Management or equivalent with 2-3 years' experience in FMCG marketing, brand management, or Consumer Research. Proven knowledge and experience in brands / Digital / Social media marketing will be an added advantage. Knowledge on evaluating consumer & market research to formulate brand strategies. Sound business understanding to implement brand strategies and understanding of sales and distribution processes and consumer behaviours. Skills in Creativity and Innovation. Analytical thinking and problem-solving skills Excellent communication skills Adaptability Strong negotiation skills Effective Decision taking Good organizational skills Attention to detail A strong customer service orientation If you are confident that you possess the above requirement, please send your cv, which includes the names of two non-related referees. Click on the advert now to join our team via the Elephant House Careers site.