About this role
Description:
We are looking for a Head of Digital Marketing Department to join our team.
The ideal candidate will have a strong digital marketing background, a strategic mindset, and excellent leadership skills. You’ll collaborate with cross-functional teams to ensure optimal performance and data-driven decision-making.
Responsibilities:
• Develop and implement digital marketing strategies to ensure user engagement, and maintain engagement across the Company’s digital platforms, including paid media, SEO, social media, content marketing, etc.
• Define monthly/quarterly content promotion strategies, approve action plans, and monitor their execution across social platforms by introducing engaging content and campaigns that will increase brand awareness and customer engagement
• Oversee the planning, execution, and improvement of paid media campaigns (PPC, display, social advertising) to ensure maximum ROI and customer engagement
• Develop and monitor SEO strategies to increase organic traffic, and improve search rankings via effective keyword research and link-building
• Analyze campaign performance, user behavior, and campaign effectiveness using Google Analytics, other data management platforms, and analytics tools
• Plan annual, quarterly, and monthly budgets for paid advertising campaigns
• Provide annual, quarterly, and monthly performance reports, define and measure KPIs
• Collaborate with relevant units within the Company to increase customer satisfaction through a common strategy
• Constantly monitor emerging trends, technologies, and tools in digital marketing. Implement innovative strategies to stay ahead of competitors and accelerate growth
• Supervise and coordinate the department's activity
• Delegate tasks and supervise their implementation according to the deadlines established. Provide guidance, mentoring, and performance evaluation to ensure efficient execution of objectives
• Organize and monitor the onboarding process of new hires
• Ensure all digital marketing activities comply with the RA Law on Advertising, as well as other legislative and regulatory requirements related to the field
• Perform other functions assigned by the immediate supervisor and arising from the duties of the position
Requirements:
• Master’s degree in Marketing, Digital technologies, or a relevant field
• Proven work experience as a Digital marketing unit manager
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Proficient in MS Office (particularly Excel) and data manipulation
• Excellent knowledge of English and Russian languages
• Strong understanding of how all current digital marketing channels function
• Solid knowledge of online marketing tools and best practices
• Hands-on experience with SEO/SEM, programmatic media-buying, and CRM software
• Familiarity with web design
• Experience in data analysis and reporting
• Excellent analytical and project management skills
• Strong team management and communication (written and verbal) skills
• Analytical thinking with strong math skills
• Good time management skills, including prioritizing, scheduling, and adapting as necessary
• Ability to work on multiple projects with different objectives simultaneously
• The ability to think strategically and develop innovative marketing strategies