About this role
Headquartered in the Pacific Northwest, Wyld produces the best Cannabis tasting edibles and beverages on the market using real fruit and natural flavors. When adventure calls, we answer - always ready to embrace challenges, test boundaries, and push limits. Our company ethos is founded in strong values and our Pillars of Commitment to our communities and the Earth itself. Our ambitious team embraces challenges, tests boundaries, and is always ready for adventure. Wyld operates in AZ, CA, CO, IL, MA, MD, MI, MO, NM, NV, NJ, NY, OH, OR, OK, WA, and across all of Canada with more launches on the horizon. Ability to excel in a fast-growing/fast paced environment delivering accuracy while managing to deadlines where adaptability is imperative. Embody Wyld Core Values, The Wyld Way Wyld’s core values are the driving force and energy behind everything we do. These values drive our culture, our business philosophy and our philanthropic efforts. It is the cornerstone for all that we do here at Wyld. -Make a Mark -We Blaze Our Own Trail -Brand First -We Mean Business Summary As a Brand Ambassador , you will serve as the frontline representative of the brand within dispensaries; driving consumer awareness, supporting sell-through, and strengthening relationships at the store level. This field-based role is responsible for executing in-store activations, educating budtenders and consumers, and providing real-time market insights to the sales team. The ideal candidate is energetic, self-motivated, and thrives in a fast-paced, customer-facing environment, with a strong ability to influence purchase decisions and elevate brand presence in market. In-Store Activation & Execution Identify and secure in-store demo and event opportunities in partnership with dispensary partners and the sales team Plan and execute engaging, compliant in-store activations that drive consumer trial and brand awareness Ensure strong in-store presence and visibility aligned with brand standards Consumer Engagement & Education Represent the brand with professionalism, enthusiasm, and product expertise Educate consumers on product benefits, usage, and brand positioning to influence purchasing decisions Create memorable, high-quality interactions that build brand loyalty Budtender Relationship Development Build and maintain strong relationships with budtenders and dispensary staff Provide ongoing product education, samples (where applicable), and support to drive recommendation and sell-through Act as a trusted resource for product knowledge and brand updates Sales Support & Market Feedback Partner closely with Account Managers and sales leadership to support account priorities and initiatives Capture and report on event performance, consumer feedback, and market insights Identify opportunities and challenges in market, providing actionable feedback to improve sales execution Brand Representation & Compliance Maintain a polished, professional, and compliant presence in all interactions Ensure all activations and engagements align with company policies and regulatory requirements Uphold brand values and standards across all touchpoints Additional duties and responsibilities may be assigned based on business needs