About this role
Location London or Milton Keynes Working hours Full time Contract type/duration: Fixed Term Contract 12 months Band: 2.1 Salary: £32,805- £47,442 (Dependent on office location and proven ability) Reporting to: Senior Marketing Manager – Digital, Audiences & Data Closing date: 10am on the 21st of September The Role We’re looking for an experienced, hands-on Marketing Lead – Digital Marketing to join our Marketing & Communications team. This is a highly practical digital marketing role with responsibility for the day-to-day delivery and optimisation of CPC's email marketing, HubSpot automation, website, organic social media, paid digital campaigns and digital performance reporting. Working closely with the Senior Marketing Manager – Digital, Audiences and Data, you will turn organisational and campaign priorities into effective digital activity, ensuring campaigns are delivered accurately, on time and to the right audiences. This is a hands-on delivery role to grow and engage audience across the target segments and markets by promoting our funding opportunities, events, videos, reports, projects and other content. You will build and schedule emails, create HubSpot workflows and campaign reports, create webpages, be responsible for social content, set up and optimise paid LinkedIn campaigns, and analyse performance using HubSpot and GA4. As part of the marketing team, you will be responsible for delivering strategies and plans that build brand awareness, increase engagement, and ultimately lead to commercial opportunities. Key responsibilities Deliver and optimise Connected Places Catapult’s digital marketing activity across email, website, organic social media and paid campaigns. Support the delivery of email campaigns in HubSpot, including audience setup and segmentation, email building, testing, scheduling, personalisation and quality assurance. Manage the organisation-wide email marketing schedule, coordinating campaigns and audience communications. Create, edit and publish website content, landing pages, forms, events, opportunities and campaign pages, applying SEO and accessibility best practice. Manage organic social media channels, including content planning, scheduling, publishing and performance optimisation. Set up, manage and optimise paid LinkedIn campaigns, including audiences, budgets, creative testing and conversion tracking. Set up and maintain HubSpot campaigns, ensuring digital assets and activity are correctly tracked. Monitor and report on audience growth, engagement, conversions, campaign performance and other key marketing KPIs. Use HubSpot, GA4 and social and paid media analytics to monitor performance and turn data into actionable recommendations. Work closely with Marketing & Communications colleagues and internal stakeholders to translate campaign objectives into effective digital activity. Manage multiple campaigns and deadlines simultaneously, ensuring activity is delivered accurately, on time and to a high standard.