About this role
The Manager, Omnichannel Campaign Management, is a critical execution-focused role within AbbVie's Marketing Communications team, responsible for managing the end-to-end implementation planning of brand omnichannel campaigns. This role partners with multiple internal marketing teams and agency partners to ensure seamless campaign execution, on-time delivery, and operational efficiency. The ideal candidate brings strong project management expertise, cross-functional coordination skills, and a passion for operational excellence in pharmaceutical marketing.
Responsibilities:
Campaign Execution & Risk Management
Manage Digital Lab execution of assigned brand omnichannel campaigns, ensuring seamless implementation, timely delivery, and risk mitigationDevelop and maintain detailed implementation plans, roadmaps, and timelines for assigned campaigns across Digital Lab channelsDrive day-to-day campaign progress, monitoring dependencies, proactively resolving roadblocks, and managing risksIdentify changes in scope, risks, and issues, escalating or implementing corrective actions as neededCoordinate with cross-functional Digital Lab teams, Business Technology Services (BTS), APEX (where appropriate), and digital agency partners to ensure execution excellenceUtilize Smartsheets and other project management tools to track campaign status, milestones, and deliverablesCampaign Process Support & Standardization
Support evaluation of campaign implementation effectiveness to identify efficiency improvements and lessons learnedContribute to process standardization by following established playbooks, implementation guides, and RACI modelsChampion automation efficiency initiatives and adopt AI tools and advanced project management platformsPartner with Marketing Operations on project management technology usage and optimizationDocument campaign processes, learnings, and best practices for continuous improvementStakeholder Collaboration & Communication
Collaborate with Omnichannel Experience Leads to ensure implementation aligns with brand campaign needs and strategic directionCommunicate campaign execution updates effectively, providing regular progress reports, risk assessments, and key learningsPartner with DMS channel teams to gather timelines, understand channel-specific requirements, and build comprehensive implementation plansConnect Omnichannel Experience teams and Lab Capability teams for channel-specific questions on costs, timelines, and data requirementsMaintain effective working relationships with A3 creative agency and Marketing Operations to ensure alignment on deliverables and review processes Required Qualifications:
Bachelor's degree in Marketing, Business Administration, Communications, or related field5+ years of experience in campaign management, project management, or marketing operations, preferably within pharmaceutical, healthcare, or regulated industriesDemonstrated experience managing multi-channel marketing campaigns with cross-functional teamsProficiency in project management tools such as Smartsheet, Adobe Workfront, Asana, or similar platformsStrong understanding of digital marketing channels including email, web, social, and display advertisingExperience working in matrixed organizations with multiple stakeholdersExcellent organizational skills with ability to manage multiple campaigns simultaneouslyStrong communication and interpersonal skills with ability to build effective working relationshipsDetail-oriented with strong problem-solving abilitiesPreferred Qualifications:
Experience in pharmaceutical or healthcare marketingKnowledge of medical/legal review processes for promotional materialsFamiliarity with CRM systems and marketing automation platformsExperience with Agile or other project management methodologiesExposure to AI-driven project management toolsUnderstanding of creative agency processes and workflowsKey Competencies:
Campaign execution and project managementCross-functional coordination and collaborationAttention to detail and process adherenceProactive problem-solving and risk managementEffective communication and stakeholder engagementAdaptability and flexibility in dynamic environmentsContinuous improvement mindsetTechnical aptitude with project management tools Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.This job is eligible to participate in our long-term incentive programs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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