About this role
Summary Are you passionate about creating seamless customer experiences, optimizing online performance, and turning data into business impact?
We are looking for a Senior Marketing Automation Specialist (m/f/n) who will take ownership of our global customer journey ecosystem, lead experimentation initiatives, support strategic product launches, and champion AI-driven innovation across marketing operations.
Job description In this role, you'll have the opportunity to influence customer engagement across email and in-product customer journeys, collaborate with international stakeholders, and help define the next generation of marketing automation, personalization, and AI-driven engagement capabilities.
What You'll Do
• Own and optimize automated email and in-product messaging (IPM) customer journeys, transactional communications, and lifecycle programs that drive engagement, retention, product adoption, and business growth. • Lead email and IPM experimentation, personalization, and optimization initiatives, leveraging customer insights, A/B testing, and data analysis to continuously enhance performance and customer experience. • Act as the Global Marketing Automation Lead for key Consumer and B2B product launches, partnering with Digital Sales and Product teams to deliver impactful customer communications. • Transform data into strategic decisions by analyzing campaign performance and customer behavior, and translating insights into actionable recommendations for stakeholders. • Drive AI-powered innovation by identifying opportunities to improve marketing effectiveness, efficiency, and scalability through automation and emerging technologies. • Collaborate across global teams, providing expert guidance on marketing automation strategy, best practices, and customer lifecycle optimization.
Please note this role is a maternity leave cover.
What We're Looking For
• Proven experience in marketing automation, lifecycle marketing, CRM, or customer journey optimization. • Strong analytical mindset with the ability to translate data into business actions. • Experience designing and evaluating A/B testing programs. • Knowledge of customer segmentation, personalization, and retention strategies. • Hands-on experience with reporting and analytics tools such as Power BI and Google Analytics. • Strong stakeholder management and presentation skills. • Passion for innovation, continuous improvement, and leveraging AI to solve business challenges. • Ability to work independently, prioritize effectively, and influence cross-functional teams in a global environment.
Why Join Us?
• Own high-impact global customer journeys reaching millions of users. • Shape marketing automation strategy rather than simply execute campaigns. • Work at the intersection of marketing, technology, data, and AI. • Collaborate with international teams and senior stakeholders. • Drive measurable business growth through optimization, experimentation, and innovation
Basic wage component (gross): from 3000 EUR
• Performance bonus 2 times per year up to 15% of the basic salary paid for the evaluation period (usually 6 months). • The final basic wage component can be increased according to the unique individual skills and experiences of the selected candidate.
#LI-LV1 #LI-Hybrid #senior
Benefits Health & well-being
• BenefitPlus • Healthcare (check-ups/annual programs) • Multisport card • Travel card "električenka" • Supplementary pension saving • Sick days
Family
• Marriage allowance • Childbirth allowance • Parental contribution • ESET family events (Family day, St.Nicholas)
Office
• Refreshments in the office (fruits, coffee, soft drinks) • Let´s get together breakfast • Activity room, quiet room • ESET events (Žranica, Christmas party..), teambuildings
Other
• Loyalty allowance • Loyalty extra days off • Loyalty cake • Loyalty glass award • Refer a friend • Christmas presents • Discounts from external providers
Primary location Bratislava
Additional locations
Time type Full time