About this role
VP & GENERAL MANAGER, DYNATA+ Platform Strategy, Product, Commercial & Customer Leadership
About Dynata+ Dynata+ is Dynata’s next-generation self-service research platform delivering high-quality DIY sample today and evolving into a unified platform for survey programming, analytics, visualization, workflow automation, AI-enabled insights, and future data collection capabilities. Dynata+ is intended to become the foundational technology layer supporting multiple Dynata business lines and enabling a true platform-led operating model.
The Opportunity Reporting to the Chief Revenue Officer, this executive will serve as the General Manager of Dynata+, with full accountability for strategy, product direction, platform adoption, go-to-market execution, customer success, and financial performance. The successful candidate will balance near-term commercial growth with a long-term mandate to establish Dynata+ as Dynata’s strategic platform foundation. Strategic Mandate
• Establish Dynata+ as Dynata’s primary self-service platform. • Drive enterprise-wide platform adoption across business units. • Create a scalable product-led growth engine. • Deliver revenue growth, profitability and customer retention goals. • Define long-term ecosystem strategy including APIs, integrations and AI capabilities. • Transition Dynata toward a platform-centric operating model.
Platform Strategy & Vision
• Define multi-year platform vision and roadmap. • Champion platform-first thinking across Dynata. • Lead platform governance and prioritization. • Chair Dynata+ Executive Steering Committee. • Identify adjacent growth opportunities and new use cases. • Evaluate AI-enabled capabilities across survey programming, targeting, reporting and workflow automation.
Product Roadmap & Development
• Own roadmap across sample, scripting, analytics and visualization. • Translate commercial priorities into product requirements. • Drive intake, prioritization and release management processes. • Ensure enterprise-grade reliability, compliance and scalability. • Own user experience and customer journey design. • Define API and ecosystem strategy.
Commercial Ownership & P&L
• Own revenue, cost structure, profitability and forecasting. • Develop annual operating plans and budgets. • Define pricing, packaging and monetization models. • Develop investment cases for new capabilities. • Manage ARR, NRR, gross margin, churn, CAC, conversion rates and active users. Platform Adoption & Enterprise Alignment
• Drive adoption across Dynata business units. • Create operating agreements and service models. • Support migration from fragmented tools to common platform capabilities. • Represent Dynata+ in executive planning forums.