About this role
Job Description: Role: Influencer & Creator Partnerships Lead (Mid–Senior Level) Reports to: General Manager
Role Overview We’re looking for a commercially minded Influencer & Creator Partnerships Lead to build and scale our influencer marketing offering into a high-performing revenue stream. The Influencer & Creator Partnerships Lead will be responsible for building, managing, and scaling the Agency’s influencer marketing offering as a revenue-generating unit. This role goes beyond campaign execution to include commercial ownership, creator ecosystem development and P&L accountability, ensuring influencer marketing contributes meaningfully to agency growth and profitability.
Key Responsibilities 1. Commercial Ownership & Revenue Growth
• Own and grow the influencer marketing revenue stream, with clear annual and quarterly targets • Develop and price influencer-led products and offerings (campaigns, retainers, ambassador programs, content licensing, etc.) • Drive new business opportunities by integrating influencer strategy into pitches and proposals • Ensure strong profitability through cost control, margin management, and efficient creator sourcing • Build scalable frameworks for repeatable revenue (e.g., influencer retainers, always-on programs)
2. Influencer Strategy & Campaign Leadership
• Lead end-to-end influencer strategy across client accounts rom brief interpretation to execution and reporting • Translate brand objectives into effective creator strategies (reach, engagement, conversion, brand equity) • Oversee campaign execution ensuring quality, timeliness, and performance delivery • Define and track KPIs across campaigns
3. Creator Ecosystem Development
• Build and maintain a high-quality, diverse influencer and creator network across key categories • Establish strong relationships with top-tier, mid-tier, and emerging creators • Identify and onboard creators aligned with client and agency positioning • Negotiate talent rates and contracts to ensure value and margin optimisation
4. Operational Excellence & Process Design
• Develop and enforce operational workflows for influencer campaigns (briefing, contracting, approvals, delivery, reporting) • Ensure operational hygiene across all projects (documentation, timelines, financial tracking, reporting) • Work closely with traffic, account management, and finance to ensure seamless execution • Build tools/templates for efficient campaign management and scalability
5. Client & Stakeholder Management
• Act as the subject matter expert on influencer marketing for internal teams and clients • Provide strategic guidance to clients on best practices, trends, and opportunities • Present campaign strategies, performance reports, and recommendations clearly and confidently • Collaborate with account teams to ensure alignment with broader brand strategy
6. Data, Insights & Performance Optimization
• Analyse campaign performance and derive actionable insights • Continuously refine influencer selection, content strategy, and platform usage based on data • Stay ahead of platform trends, algorithm changes, and creator economy shifts • Build case studies to support Agency marketing and business development Key Performance Indicators (KPIs)
• Influencer marketing revenue and profitability (P&L ownership) • Campaign ROI and performance metrics (engagement, reach, conversions where applicable) • Growth and quality of the creator network • Efficiency of campaign delivery timelines and processes • Contribution to new business wins and upsell opportunities
Location: Accra Brand: Dentsu Time Type: Full time Contract Type: Permanent