About this role
Job Description: Growth Operations Specialist – JD About the Role We are looking for a Growth Operations Specialist who sits at the intersection of marketing, sales, and technology. The ideal candidate will have hands-on experience with marketing lifecycle management, lead/prospect operations, Pardot (Marketing Cloud Account Engagement), landing pages, forms, and email/newsletter campaigns and decent Salesforce CRM knowledge. You will help ensure that marketing campaigns and lead-generation programs are executed smoothly, data flows accurately between marketing and sales systems, and prospects move efficiently through the marketing and sales funnel. Key Responsibilities Marketing & Lifecycle Operations
• Manage and support the end-to-end marketing lifecycle, from lead capture and qualification through nurturing, MQL, SQL, and handoff to sales. • Build and maintain lead nurturing journeys, segmentation, engagement programs, and lifecycle workflows. • Monitor lead movement through the funnel and identify gaps, drop-offs, and opportunities for improvement. • Support campaign execution across email, landing pages, forms, and other digital channels. Pardot / Marketing Cloud Account Engagement
• Create and manage Pardot landing pages, forms, form handlers, email templates, and engagement programs. • Configure and maintain prospect lists, segmentation, scoring, grading, and automation rules. • Monitor campaign and prospect activity and troubleshoot issues related to forms, tracking, automation, and lead routing. • Maintain marketing assets and ensure consistent naming, tagging, tracking, and campaign attribution. Lead & Prospect Management
• Manage the lead lifecycle and prospect database, ensuring leads are captured, enriched, segmented, nurtured, and routed appropriately. • Monitor lead quality, duplicates, data completeness, and lead-source attribution. • Work with marketing and sales teams to define and maintain MQL/SQL criteria and lead handoff processes. • Identify opportunities to improve conversion rates and reduce leakage across the funnel. Salesforce Operations
• Have a working knowledge of Salesforce CRM, particularly Leads, Contacts, Accounts, Campaigns, Opportunities, and reporting. • Ensure accurate synchronization and data flow between Pardot and Salesforce. • Support sales and marketing teams with campaign data, lead status, attribution, and basic reporting. • Troubleshoot common CRM/marketing automation issues and coordinate with relevant teams when deeper technical support is required. Required Skills & Experience
• 2-3 years of experience in marketing operations, growth operations, demand generation, or a similar role. • Hands-on experience with Pardot / Salesforce Marketing Cloud Account Engagement. • Good understanding of B2B marketing lifecycle and lead management processes. • Experience working with landing pages, forms, email campaigns, newsletters, and lead nurturing. • Good understanding of Salesforce CRM and the relationship between Salesforce and Pardot. • Strong understanding of lead stages, MQL/SQL definitions, lead scoring, segmentation, and sales handoffs. • Ability to work with marketing and sales teams and translate business requirements into operational workflows. • Strong attention to detail, especially around data quality, campaign setup, tracking, and QA. • Comfortable working with marketing metrics and basic reporting/analytics.
Location: DGS India - Pune - Indiqube Orchid Brand: Dentsu Time Type: Full time Contract Type: Permanent