About this role
Job Purpose:
As a team, drive and execute the Integrated media strategy and impel aligning with goals to answer Brand/ Business objectives, with the best-in-class solution in media efficiency and media investment management.
CONSUMERS
• To continue test & learn the best levers of prospect/ client engagement to meet the brand/ business ambitions
INTERNAL TEAMS
• Collaborate with pr & business team, be a trusted partner to achieve the objectives together • Key contributor to the POE integrations
MEDIA MARKET
• On top of the evolving media trends and define the implications for the house • Test and Learn new approach to enhance media efficiency and innovations
What you can bring to the team Person Specifications: Academic / Professional Qualifications/Work Experience
• Experience required: 15+ years media industry experience (Strategy media planning, Insights & analytics preferred) • Good understanding in audience/ media planning to 360 touchpoints/ omni channel platforms/ digital eco-system in the context of holistic P/O/E integration and communications • Good communication, organization, analytics skills, in spoken and written Chinese and English language • Agency side: Proven record in account lead, strategy lead, managing multiple brands business is preferred • In-house side: Strategic media planning experience for multiple product lines is preferred • Luxury brand media experience is preferred • Mainland China working experience is a must
Key Interactions / Stakeholders:
INTERNAL
• Report to Head of Integrated Media and Digital Communication Strategy • Local Communication teammates (PR/Event) • Key Interactions beyond Local Communications Team: Head of Marketing (Managers) of different Divisions • Global/region media/division team
EXTERNAL
• Media Partners and suppliers • Agency LMM/AG when relevant