About this role
Job Description:
The Senior Art Director will partner closely with the Creative Director to shape and evolve the creative vision for the Hollister brand across e-commerce and digital marketing channels. This leader will drive compelling, customer-centric visual storytelling that strengthens brand relevance, inspires our audience, and delivers against business objectives.
This role is responsible for leading the creative development and execution of e-commerce content, setting a clear visual point of view, and guiding cross-functional teams through concepting, production, and delivery. The ideal candidate combines strong creative instincts with operational excellence, thrives in a fast-paced environment, and is passionate about fashion, culture, and the Hollister customer.
This position is located at our Global Home Office in Columbus, Ohio.
What Will You Be Doing?
• Partner with the Creative Director to define and execute the seasonal visual direction for Hollister's e-commerce and digital content. • Lead art direction across all e-commerce photography, ensuring a consistent, elevated brand aesthetic that connects with our customer and drives engagement. • Develop and present creative concepts, seasonal style guides, and visual storytelling frameworks that support brand and business goals. • Art direct on-set productions, including casting, styling partnership, lighting, set design, image selection, and post-production direction. • Lead the concept development, creative execution, and final image selection for elevated Trend Drop storytelling and supporting third-party content, ensuring all assets reflect Hollister's brand vision and creative standards. • Oversee daily e-commerce imagery and content execution, maintaining the highest standards of quality, consistency, and accuracy. • Collaborate with Marketing, Production, Design, and Strategy to deliver integrated customer experiences across channels. • Identify emerging trends in fashion, media, culture, and content creation, translating insights into innovative creative solutions. • Mentor and elevate a team of creatives by providing clear direction, feedback, and developmental support. • Champion creative excellence while balancing speed, efficiency, and business priorities. • Drive continuous evolution of Hollister's visual identity, ensuring the brand remains relevant, distinctive, and culturally connected. • Contribute to building a best-in-class creative organization that supports a content-led, customer-first marketing strategy.
What Do You Need To Bring?
• Bachelor's degree or similar work experience. • 8+ years of art direction experience within fashion, retail, consumer brands, or related creative environments. • Proven experience leading large-scale photography productions and e-commerce content creation. • Strong portfolio demonstrating exceptional art direction, visual storytelling, and brand-building capabilities. • Deep understanding of photography, composition, styling, color, retouching, and creative production processes. • Experience partnering with and influencing cross-functional teams and senior leadership. • Strong organizational, presentation, and communication skills. • Passion for trend, youth culture, fashion, and consumer behavior. • Experience mentoring creative talent and fostering a collaborative, high-performing team environment. • Ability to balance strategic thinking with hands-on execution in a fast-moving, deadline-driven setting.
Benefits & Perks As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:
• Incentive bonus program • Annual companywide review process • Flexible spending accounts • Medical, dental and vision insurance • Life and disability insurance • Associate assistance program • Paid parental and adoption leave • Access to fertility and adoption benefits through Carrot • Access to mental health and wellness app, Headspace • Paid time off and one paid volunteer day per year, allowing you to give back to your community • Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year) • Seven associate wellness half days per year • Merchandise discount on all of our brands • Opportunities for career advancement, we believe in promoting from within • Access to multiple Associate Resource Groups • Global team of people who will celebrate you for being YOU!
Company Description Abercrombie & Fitch Co. (A&F Co.) is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs. The company operates a family of brands, including Abercrombie brands and Hollister brands, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com and hollisterco.com.
Learn more about A&F Co. by visiting our corporate website here.
ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER.