About this role
Your role: Formulate and implement integrated marketing strategies and campaigns for broadband and related services to achieve business objectives and revenue targets. Plan and execute CRM and lifecycle retention campaigns to improve user engagement and customer loyalty. Collaborate with cross-functional teams and external partners to ensure seamless delivery of marketing initiatives, including operational logistics, pricing strategies, sales collateral, and communication tools from concept to implementation. Deploy and leverage AI tools and data-driven approaches to formulate marketing initiatives, optimize campaign performance and improve operational efficiency. Monitor market trends, competitor activities, and industry developments; provide timely analysis and actionable recommendations. To succeed in this role: Degree holder in Marketing, Communications, Business Administration, or related disciplines. Minimum 10 years of relevant experience in product or service marketing, preferably within the telecommunications and consumer goods sector. Practical knowledge of generative AI with the ability to integrate them into daily workflows to optimize efficiency. Strong business acumen with excellent analytical and problem-solving skills. Self-motivated, proactive, and able to work under pressure in a fast-paced environment. Excellent communication and interpersonal skills, with the ability to collaborate effectively across functions and with stakeholders at all levels. Candidates with less working experience will be considered for the Marketing Manager role.