About this role
Marketing Communicator | Korean Amsterdam, reference 2026-01074 Job description Key Responsibilities: 1. Digital and social media lead • Own and grow the products presence across Instagram, TikTok, Threads, X and YouTube.•• Create culture-first content tailored to the MZ generation and K-pop fandoms, adapted to the different cultural dynamics of each European market.•• Build and manage the European content calendar in line with the launch and promotional plan agreed with sales. 2. Trade and B2B communications • Develop marketing collateral, pitch decks, sell-in stories and B2B narratives that support the Head of Sales and the sales team in securing placements with major retail, wholesale and e-commerce customers.•• Equip distribution partners with brand assets, localised materials, product information and activation toolkits for their own customer negotiations.•• Translate consumer traction and campaign results into evidence retail buyers will act on. 3. Event and experiential marketing • Plan and execute high-impact campaigns, pop-ups and experiential activity• Run in-store and channel activation with distribution partners: sampling, tastings, displays, point-of-sale materials and trade shows. 4. B2C community building • Craft messaging that resonates with our three core audiences: K-pop fans, trend-conscious MZ generation consumers, and health-conscious consumers looking for functional, guilt-free options.•• Manage community engagement and respond to fandom dynamics quickly and authentically. 5. Agency and budget management • Brief, contract and manage external social media, creative, PR and event agencies from initiation through to execution and KPI tracking.•• Manage the marketing budget against plan and report on spend efficiency. 6. Brand guardianship and compliance • Ensure all communications align with the brand identity, the "inspired by BTS" partnership guidelines, and the brand and asset usage rules set by the ...