Performance Marketing Lead @ Employer

Patagonia Logo Performance Marketing Lead (f/m/d) - temporary contract Amsterdam, Netherlands (Nederland) Full Time Mid Level Apply for position now Patagonia is an outdoor apparel company founded in 1973. At a time when all life on earth is under threat of extinction, we aim to use the resources we have-our business, our investments, our voice and our imagination-to influence changes needed to protect our planet. A registered B Corporation and founding member of 1% for the Planet, Patagonia is recognised internationally for its commitment to product quality and environmental activism, contributing over $145 million in grants and in-kind donations to thousands of grassroots environmental groups around the world. Your role: We're in business to save our home planet. The Interim Performance Marketing Lead is responsible for providing strategic oversight across Patagonia EMEA's performance marketing ecosystem, including Paid Search, Organic Search, Paid Social, and Affiliate channels. This role serves as the central point of coordination for performance marketing, bringing together channel insights, business priorities, and commercial objectives to drive eCommerce growth. Through data-driven analysis and cross-channel planning, the role identifies opportunities to improve performance, optimizes investment across channels, and recommends actions to reach traffic, revenue, and marketing efficiency goals. As Patagonia EMEA's subject matter expert in performance marketing, the role ensures that channel decisions are made from a holistic business perspective and in alignment with Patagonia brand values. Main tasks: • Performance Marketing Strategy: Maintain a holistic view of channel performance and identify opportunities to improve traffic, conversion, revenue, and marketing efficiency. Ensure performance marketing priorities and channel plans are aligned with Patagonia brand values, commercial objectives and marketing priori...