About this role
USP Icon Online marketing agency since 2008 USP Icon Strategic partner in the digital world USP Icon Deployment of innovative data and AI tooling iClicks Online Marketing Agency - - - - Building together - - - - Cta icon SEA Specialist Time 32 - 40 hours HBO or WO Medior to Senior Lelystad Do you know how to flawlessly convert our clients' objectives into Google Ads campaigns that catch on? Furthermore, are you data-driven, do you enjoy using AI and do you like advising clients on the very best SEA strategy? Then we would like to invite you for an introductory meeting at iClicks. Our SEA department's client base is also growing fast this year, which is why we are looking for a new campaign specialist. After establishing client objectives, you develop a well thought-out strategy in consultation with the client. You perform a thorough analysis of website content, market conditions and keywords, using the latest AI tools such as ChatGPT, Perplexity and Make. Based on these insights, you draft an effective campaign. Once the client agrees, the campaigns go live and you continuously monitor performance to adjust where necessary. KPI, ROI and CPA? Abbreviations that are not unfamiliar to you. You ensure that every euro invested by the client is maximised. You monitor the budget at all times and love diving into the numbers. How many leads does the campaign generate? Are the number of quote requests increasing? Because you always have the right figures ready, you can regularly update the client on the progress of the campaign. You also enjoy dealing with different types of clients and know how to adapt your communication accordingly. Over time, the client can confidently call you the marketing specialist for the market segment he is in. Advising on the competitive position and spotting opportunities is therefore an important part of your work. You regularly consult with other relevant colleagues about new opportu...