About this role
About Hometouch Hometouch is a CQC-regulated live-in care provider specialising in dementia care. We're a growing business with ambitious plans and are looking for a commercially driven leader to help build and scale our sales function. We're not looking for someone to maintain a finished sales machine - we're looking for someone to build one. The Role We're looking for a Commercial Lead - Sales & Growth to own commercial performance across Hometouch. Sitting at SMT level, you'll lead the sales team and take ownership of conversion, pipeline performance, partner-generated growth and the systems and processes that turn enquiries into successful care placements. This is a hands-on role with clear commercial accountability, where you'll have the opportunity to make a measurable impact on conversion, pipeline and growth. What You'll Do Own sales performance, targets, forecasting and pipeline across Hometouch. Lead, coach and develop the sales team, improving conversion, call quality and follow-up. Identify and fix opportunities across the customer journey from enquiry to placement. Work closely with Partnerships to grow referral channels across healthcare, legal, financial and professional networks. Own HubSpot reporting and CRM discipline. Use data to identify opportunities and drive measurable improvements. Bring greater structure, consistency and commercial focus to the function. Report into SMT with clear, numbers-led performance updates.