About this role
Compensation: $60K–$75K base + performance bonus (fast growth path)
About Us
Alleyoop is redefining what “getting ready” means. We make multifunctional makeup — products that pull double and triple duty — so a routine that used to take 30-60 minutes can shrink to under 10. We built the brand for women who refuse to choose between looking put-together and getting their morning back.
The Opportunity
Alleyoop is building a content-led beauty brand powered by TikTok, TikTok Shop, and creators. We're looking for someone who comes from the TikTok, creator, or TikTok Shop world and understands how content actually performs.
You are not being hired as a creator. You are being hired to analyze, break down, and scale winning content — going through large amounts of creator content, breaking down what's working and why, spotting winning patterns early, and turning those insights into clear direction for creators and the brand.
You'll work directly with a fast-moving team and have a major role in shaping how Alleyoop approaches content and TikTok Shop growth.
What You'll Own
Content Analysis
Review high volumes of TikTok content daily, especially TikTok Shop and beauty contentBreak down hooks, structure, retention, messaging, product positioning, and formatsIdentify why certain videos generate views and sales while others don'tFind winning concepts early and move quickly to scale themA winning concept is defined as 200K+ organic views or $1K+ TikTok Shop GMVPattern Recognition
Spot trends across creators, affiliates, competitors, and the broader beauty categoryIdentify repeatable formats that consistently drive views and salesRecognize emerging patterns before they become saturatedSeparate one-off viral videos from concepts that can actually be scaledPerformance Tracking
Own the numbers across the creator content system. Track weekly and monthly:
Number of winning concepts identifiedTotal views across creatorsTotal TikTok Shop GMVTotal videos posted, broken down by creatorFor the top 5 to 10 creators, track GMV per video, CVR, and total viewsManage long-tail creators at the system level and flag creators or concepts that are beginning to scaleConcept Distribution & Scaling
Finding a winner is only the beginning. Once a concept works, you're responsible for pushing it through the system. Track and drive:
Number of creators posting each winning conceptTotal remakes of each winner within days of identificationNumber of new hooks and angles tested against each conceptPerformance of each iterationThe goal is not just to find winners. It's to extract as much scale as possible from every winner.
System Building
Turn winning insights into simple, repeatable content playbooksStandardize how creators approach hooks, formats, angles, and product storytellingBuild a system where learnings from one creator improve the output of every creatorContinuously improve how Alleyoop identifies, distributes, and scales contentCreator Direction
Give creators clear direction based on actual performance dataHelp determine which concepts creators should remake, iterate on, or stopSupport content strategy around product launches and major pushesMake sure creators know exactly what is working and what to create nextAlleyoop Brand Content
Translate winning creator concepts into ideas for Alleyoop's own channelsGenerate new hooks, angles, and formats based on proven performanceTrack remakes of winning concepts on the brand accountTrack angles tested against each conceptHelp turn the brand account into another scalable content engineRequirements
You Are
You've spent serious time inside the TikTok and creator ecosystemYou understand viral content beyond surface-level trendsYou've created content, managed creators, worked in TikTok Shop, or analyzed high volumes of performance contentYou can watch 100 videos and quickly identify what the top five have in commonYou enjoy figuring out why something worked, then testing whether it can work againYou prefer high-growth, fast-moving environments over traditional corporate structuresExtremely motivated and proactive — you don't wait around for instructionsHighly analytical with strong attention to detail, and a clear thinker and communicatorComfortable moving quickly and making decisions from imperfect dataQualifications
Experience in TikTok, TikTok Shop, beauty, creator marketing, or performance contentDeep understanding of what makes TikTok content performStrong instinct for hooks, formats, trends, and consumer behaviorNaturally good at recognizing patterns across large volumes of contentWhat Success Looks Like
You consistently identify winning concepts before they peakWinning concepts are remade across multiple creators and angles within daysCreator GMV and views trend upward week over weekThe team knows exactly which concepts, hooks, and formats are workingCreators receive clear, data-backed directionAlleyoop's brand account continuously tests and scales proven conceptsA repeatable content system exists that gets smarter and stronger every weekBenefits
Why You Should Join Us
We value culture as much as results — we want a leader who inspires the team, not just directs it.We're a high-energy, creative team that pushes each other to be the best version of ourselves every day.Like our products, we're ambitious, overachieving, and always juggling more than one thing at once.Competitive compensation with a fast growth path and the opportunity to significantly influence the future of the brandDirect access to the founder and real ownership over the content strategy — your fingerprints will be on everything customers seeFlexible PTO policyGenerous medical benefits
Alleyoop is dedicated to promoting diversity, multiculturalism, and inclusion and is proud to be an equal opportunity employer. We recruit, employ, train, compensate and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and any other protected status as required by applicable law. We strive to be a place where a diverse mix of talented people want to come, stay and do their best work!