About this role
About the Function:
Marketing is where our brands show up in culture and stay there.
This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.
From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.
You'll be part of a team that's curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.
Purpose of Role:
The Brand Manager is responsible for driving the growth, profitability, and long-term equity of assigned brands through the development and execution of effective marketing strategies. This includes full ownership of the Marketing Business Plan (MBP)-from planning and budgeting to execution and performance tracking.
Role Dimensions:
Financial Accountability (Budget/Revenue) Deliver volume, revenue and profitability targetsMonitor market share and competitor activity and relevant marketing investment spend Leadership Responsibilities Strategic & MBP Leadership: Own and drive the Marketing Business Plan (MBP), setting brand direction and ensuring delivery of growth, profitability, and brand equity targets at Kenya Breweries Limited. Cross-Functional & Stakeholder Influence: Lead through influence by aligning internal teams and external partners to deliver strong, consistent in-market execution in a competitive landscape including AB InBev. Execution & Performance Ownership: Ensure excellence in campaign execution, track performance against KPIs, and take accountability for results through data-driven decision-making and continuous optimization Top Accountabilities:
Marketing Business Plan (MBP) Management Develop and own the annual MBP aligned to business objectivesDefine brand growth targets (volume, revenue, market share)Identify key consumer segments and growth opportunitiesManage and optimize A&P (Advertising & Promotion) budgetsTrack, analyze, and report MBP performance against KPIsAdjust strategies based on in-market performance and insights Brand Strategy & Development Define and maintain brand positioning and identityBuild long-term brand equity and differentiationLead innovation pipeline (new products, packaging, variants)Ensure consistency across all consumer touchpoints Campaign Planning & Execution Develop and execute integrated marketing campaigns (ATL, BTL, Digital)Lead creative development with agenciesDrive consumer engagement through activations and experiencesEnsure excellence in execution across channels Stakeholder & Cross-Functional Management Collaborate with:Sales (trade execution)Finance (budget control & ROI tracking)Supply Chain (product availability)External agencies (creative, media, digital)Ensure alignment on brand priorities and execution plans Qualifications: Bachelor's degree in Marketing, Business, or related field3-7 years' experience in FMCG/consumer marketingProven experience in brand management and campaign executionExperience managing budgets and delivering business results Skills & Experience: Strategic thinking and planningFinancial acumen and budget managementStrong analytical and data interpretation skillsConsumer insight developmentProject and stakeholder managementCreativity and innovation mindset
Working with Us
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
Our purpose is crafting iconic drinks chosen for life's moments. And it's our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You'll work alongside people with different backgrounds, experiences and perspectives - challenging, supporting and learning from one another as one outstanding team.
Together, we're constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you'll have the opportunity to contribute, make an impact and play your part in making life's moments mean a little more.
Ready to bring your best? This could be your opportunity.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.