About this role
Responsibilities
The Electronics & Gadgets Creator Management team partners with creators who produce gadget/tech content and helps them grow their commercial impact on TikTok Shop. The team supports both top creators and long-tail creators by improving content quality, keeping creators aligned with platform priorities, and accelerating creator monetization through strong daily operations and cross-functional collaboration.
- Manage and grow relationships with leading TikTok Shop EL creators, KOLs, and celebrities in Thailand. - Provide tailored support and coaching to top creators, including product assortment, content strategy, and performance recommendations aligned with platform objectives. - Analyze creator performance against key metrics, identify growth opportunities, and develop actionable plans to improve GMV, content quality, and operational efficiency. - Build strong, long-term creator relationships and recommend partnership models that generate value for both creators and the platform. - Collaborate closely with cross-functional teams to strengthen content quality, facilitate brand partnerships, and accelerate creator monetization.
Qualifications
Minimum Qualifications: - Bachelor's degree or above. - Professional verbal and written proficiency in Thai and English languages. - Strong understanding of content ecosystems and platforms, particularly TikTok, Instagram, and YouTube. - Data-driven and results-oriented, with strong execution, communication, collaboration, and time-management skills. - Comfortable working in a fast-paced, dynamic environment and managing multiple priorities.
Preferred Qualifications: - Strong understanding of e-commerce performance metrics (e.g., GMV, CVR, CTR, ROAS, CPAS, AOV, ASP, orders/units, return/refund rate). - Hands-on experience coaching creators on conversion-focused content (short video and/or live commerce). - Experience working with creator agencies / ecosystems (e.g., TSPs, MCNs, talent agencies) is a plus.