About this role
About Tabby Tabby helps users take control of their finances by offering flexible, interest-free payment solutions across the UAE, KSA, Egypt, and Kuwait. Partnering with global brands like H&M, Adidas, and IKEA, we provide a seamless shopping experience, giving customers the freedom to shop smarter and save more. About the role We’re looking for a Senior Copywriter to join our Marketing team and lead creative copy across our product marketing campaigns. In this role, you’ll craft clear, engaging messaging for financial products like Pay in 4, and Pay over time making complex finance concepts easy to understand, relatable and creatively compelling. You’ll play a key role in shaping copy across emails, push notifications, in-app communications, and product launches, ensuring everything is customer-centric, strategically sound, and aligned with Tabby’s brand voice. You will: Write high-impact, on-brand copy for ongoing marketing campaigns across multiple channels from product launches to activations Translate complex financial products into simple, clear and engaging messaging that customers instantly understand Bring creativity and personality to financial copy, making money feel approachable and aligned with Tabby’s tone Craft compelling in-app notifications that drive engagement, actions, and product discovery Stay up to date with product marketing trends, money app content and customer engagement best practices, applying insights to optimize performance Collaborate closely with designers, marketers and product teams to ensure messaging and visuals work together seamlessly