About this role
[What the role is] The intern will support digital communications through content creation, campaign planning, and community engagement, while building skills in social media strategy and digital storytelling for community impact. [What you will be working on] Content Strategy & Creation
• Contribute to the development and execution of content strategies to support PA’s digital communications objectives. • Write, design, and produce engaging social media content across platforms, including graphics, short-form videos, and copywriting. • Assist in end-to-end content calendar planning and campaign execution to ensure timely and consistent online presence. • Conduct research on trending topics, best practices, and audience insights to inform creative content opportunities. • Use editing and design tools (e.g., CapCut, Adobe Premiere, Canva) to create visual and video assets that appeal to diverse audiences.
Community Management & Analytics
• Monitor and manage social media engagement across all platforms, ensuring timely and appropriate responses to audiences. • Handle enquiries and feedback received via comments and direct messages with professionalism and empathy. • Identify trending conversations, opportunities for engagement, and content refresh ideas. • Support basic social media performance tracking and reporting to evaluate campaign effectiveness.
[What we are looking for]
• Undergraduates studying relevant discipline • Proficient in Microsoft Office (Word, Excel, PowerPoint). • Familiar with major social media platforms and tools. • Skilled in using design and editing applications, at minimum CapCut and Canva. • Strong verbal and written communication skills. • Able to multitask, work independently, and manage deadlines effectively.