About this role
Position Summary
As an experienced Regional Marketing Manager, you will be a part of One Samsung B2B Team, responsible for developing and executing marketing strategies to drive business growth, increase brand awareness, and generate leads in selected vertical markets.
This role requires a strong understanding of B2B online and offline marketing principles, excellent communication skills, and the ability to work collaboratively with cross-functional teams. Role and Responsibilities
1. Marketing Strategy & Execution
• Develop and execute the Integrated B2B regional marketing strategy and annual plan, aligned with business priorities, sales objectives and revenue growth. • Plan and deliver integrated marketing activities, including customer events, executive engagements, digital campaigns and lead-generation initiatives. • Work closely with Vertical Business Development representatives and local sales teams to translate business and customer priorities into targeted marketing programs.
2. Content, Market Intelligence & Sales Enablement
• Develop relevant B2B marketing and sales-enablement content, including presentations, case studies, customer references, sales materials and campaign assets. • Conduct and consolidate market, customer and competitor intelligence to identify trends, opportunities and evolving customer needs. • Monitor industry trends, emerging technologies and competitor activities to continuously strengthen our B2B positioning and marketing approach.
3. Regional Governance & Subsidiary Support
• Drive alignment with subsidiaries across the region, providing guidance and ensuring consistency with regional Integrated B2B priorities. • Review subsidiaries' marketing activities, consolidate key achievements and results, and provide regular executive-level reporting. • Manage required Samsung internal processes and governance to enable effective and timely execution of Integrated B2B marketing activities.
4. Budget, Agencies & Performance
• Own and manage the regional Integrated B2B marketing budget, ensuring effective allocation of resources against business priorities. • Lead the selection, bidding and management of external agencies and partners, ensuring quality, cost effectiveness and timely execution. • Define, track and report marketing performance and ROI, including lead generation, customer engagement, pipeline contribution and other relevant business KPIs.
Skills and Qualifications
• Degree in Marketing, Business, Communications or a related field. • Minimum 8 years of B2B marketing experience, ideally in a regional role. • Strong understanding of B2B marketing, across both digital and offline channels. • Self-motivated, hands-on and solution-oriented, with a strong “can-do” attitude. • Able to work in a fast-paced environment, manage complex processes and support demanding business requirements. • Strong communication and stakeholder management skills, working effectively with sales teams, customers, partners and agencies. • Good analytical and problem-solving skills, with the ability to translate data and insights into actions. • Proficient in Microsoft Word, Excel, PowerPoint and Salesforce (SFDC). • Familiar with key B2B marketing platforms and tools, including LinkedIn, Google and Account-Based Marketing (ABM) solutions. • Willing and able to travel regionally as required.
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