About this role
PRIMARY OBJECTIVE
• Manage Affluent-Focused branch which cater for affluent / high net-worth individual customers with specific banking needs including investment advisory • Provide leadership and management to the branch sales and operations teams to deliver the annual sales growth target, branch MOP/PBT • Responsible for all loans/financing, wealth, bancassurance, deposit products and capital market products, particularly investment products
KEY RESPONSIBILITIES
Strategy and Planning
• Develop, implement and manage the branch sales and operations plan to achieve the branch target • Lead and manage visitations and engagements with local communities • Jointly organize sales activities and campaigns with Regional Sales Heads and marketing teams to promote Bank’s products especially Deposit, Wealth and e-Banking and to engage and grow local SME/commercial/corporate customers
Sales Management
• Set, review and communicate sales targets to all levels of staff across the branch • Review weekly sales targets/activities and identify the need for coaching and direction to ensure targets are met • Maintain awareness of competitor activity and industry best practices • Ensure cross selling (consumer to SME/HNI and vice versa) and deep selling (customer PHR) and product neutral selling (between conventional and Islamic products) • Approve quality credits as per approving matrix • Develop and maintain network of business contacts, especially Affluent & HNI customers
People Management
• Promote the core values of the Bank • Empowered to hire, propose promotion and termination of staff, propose salary increment and adjustment for staff as per HR approving matrix • To adequately train and develop branch staff
Customer Service Management
• Ensure clear customer focus across the Branch & Premier Centre to produce high standard of customer service in line with the quality and standards set by the Bank • Resolve customers’ complaints and attend to requests in a timely manner
Compliance
• Ensure no adverse reports on the branch audit findings • Ensure compliance to policies and procedures set by the Bank