About this role
Job Description Summary Marketing Manager Location: Makati, Philippines
This role is based in Philippines. Novartis is unable to offer relocation support: please only apply if accessible.
#LI-Hybrid We are looking for a strategic and commercially minded Brand Manager to shape product strategy and translate it into impactful marketing plans. Working closely with local leadership, global and regional partners, and cross-functional teams, you will drive brand growth, strengthen customer engagement, and support successful product launches. Job Description Major Accountabilities:
• Define the product and brand strategy in partnership with local management and global marketing teams, translating it into effective tactical plans and projects.
• Execute, monitor, and analyse agreed tactical plans to drive sustainable brand growth.
• Lead the development of promotional activities in line with internal procedures and Code of Conduct requirements.
• Manage brand budgets, forecasts, and expenses, and evaluate the marketing mix for cost-effectiveness and impact.
• Generate market and customer insights through stakeholder interactions and identify new growth opportunities.
• Monitor product performance and the external environment, taking timely corrective action to achieve business objectives.
• Partner with Marketing and Medical teams to maximise impact, including identifying relevant centers, key opinion leaders, and other external experts by disease area.
• Identify the needs of different patient segments and assess the implications of the disease within the assigned market or territory.
Requirements:
• Proven marketing experience and track record in brand growth
• Strong strategic thinking, analytical, project management, and budget-management capabilities.
• Ability to turn customer and market insights into clear, actionable plans.
• Excellent cross-functional collaboration and stakeholder-management skills.
• A proactive, results-oriented mindset
Skills Desired Asset Management, Commercial Excellence, Cross-Functional Collaboration, Digital Marketing, Influencing Skills, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder Management