About this role
Job Title: Financial Controller (Exact Online)
Role type: Full-time, Remote
Timezone: CET ±2 hour
Reports to: CEO
Works closely with: Co-founder Marketing, Operations, Tech Lead
***MUST HAVE: Exact Online financial system proficiency***
ABOUT US
We are a premium golf brand founded in Amsterdam in 2020, built by golfers who believed the game deserved better gear. We design our own trolleys, bags, and accessories — a modular ecosystem where every product connects. Dutch design heritage, uncompromising quality, a genuine passion for the game. Five years of building has earned us 30,000+ customers across Europe and a 4.7/5 Trustpilot rating.
Now we’re accelerating. Our intelligent electric trolley, launches in 2026. US market expansion follows in 2027. And we’re evolving the brand beyond the course — into new product categories for the design-minded player whose game takes them across cities, countries, and continents. Play anywhere.
This is a lean, ambitious team that holds itself to a high standard and moves fast. Joining now means joining at the moment of acceleration — with real ownership, direct impact, and the chance to help build something that’s just getting started.
THE ROLE:
We are at an inflection point. Revenue is growing, the product portfolio is expanding, a community funding round is live, and US market entry is in planning. The financial function has been carried by a co-founder until now. This role changes that.
This is not a back-office accounting role. It requires someone who understands the full DTC business model — from product design and supplier purchasing through to performance marketing metrics and customer lifetime value. The role works in close cooperation with an external accountant who handles the statutory and compliance layer, freeing this role to focus on commercial analysis, cash management, purchasing decisions, and being a genuine financial partner to the business.
The role demands both defence and offence. Defence means rigorous cost control, clean books, and accurate forecasting. Offence means actively identifying savings, improving margins, and helping the team make smarter commercial decisions.
You’ll be the first dedicated finance hire at a brand hitting its stride — with a direct line to the CEO, a clear path to CFO, and the chance to build the financial infrastructure that supports everything that comes next.
WHAT THE ROLE OWNS
Financial control & reporting
Own the P&L end-to-end: monthly close, management accounts, and financial reporting to the CEOMaintain accurate books in Exact Online — deep proficiency requiredManage accounts payable and receivable, ensuring supplier terms and cash timing are actively managedInvestor and community funding reporting — clear, accurate, and on scheduleCash flow management
Own the cash flow forecast and update it continuously — a living model, not a monthly reportUnderstand the seasonal and campaign-driven cash flow patterns of a DTC brandFlag cash pressure points early and propose solutions before they become problemsPurchasing & stock management
Work closely with operations on purchasing decisions: supplier terms, order quantities, lead times, payment schedulesModel stock investment scenarios — cost to hold, cost to run outUnderstand the margin implications of purchasing decisions before they are madeMarketing & performance metrics
Support the weekly financial forecast led by the marketing department — translate planned spend into revenue, margin, and cash projections; challenge assumptions and surface risksTrack CAC, LTV, contribution margin per channel, and blended ROAS from a financial lensModel campaign and product launch scenarios: break-even, profitable scaleCost control & margin improvement
Maintain a clear view of costs across the business: COGS, logistics, fulfilment, marketing, overheadsActively identify cost reduction opportunities and present them with a clear business caseTrack contribution margin per product and per channelSystems & AI workflow
Manage Exact Online as the financial system of recordWork within the Shopify and Xcore ecosystem — Xcore syncs Shopify to Exact OnlineActively build AI projects in Claude to automate and speed up financial workflows: recurring reports, reconciliation, scenario modelling, stock forecastingSet up and document AI-powered processes so the whole team benefits
REMOTE WORKING STYLE
Location: Amsterdam preferred; CET ±1 hour remote considered for the right candidate
Reports to: CEO — weekly financial review
Rhythm: Weekly forecast session with marketing; monthly close and reporting cycle
Tools: Exact Online, Shopify, Xcore, Claude + AI tools, Slack, Notion
WHAT GOOD LOOKS LIKE
First 30 days
Full audit of current financial state: books, cash position, stock values, outstanding liabilitiesFirst cash flow forecast produced and reviewed with the CEOClear picture of contribution margin per product lineFirst 90 days
Weekly financial forecast with marketing established as a regular rhythmStock purchasing model built: lead times, reorder points, cash implicationsAt least one material saving identified and actionedWeekly KPIs
Cash position vs forecastOutstanding payables and receivablesWeekly burn vs plan
Requirements
WHAT WE’RE LOOKING FOR
Must-haves
DTC or e-commerce brand experience — understands the full commercial model from purchasing through logistics to customer serviceExact Online proficiency — has used it as the primary financial systemCash flow management experience — has owned a rolling cash flow forecast with real purchasing cyclesPurchasing and stock management experience — understands the financial implicationsPerformance marketing financial literacy — comfortable with CAC, LTV, contribution margin, blended ROASHands-on and commercially minded — equally comfortable controlling costs and hunting savingsShopify and Xcore familiarityAI project builder — has actively built automations or workflows using Claude or similar AI toolsFluent English — written and spoken to a professional standard
Nice to have
Dutch languageActive golferExperience with community or equity funding round reportingAmbition to grow into a CFO role