About this role
Copywriter (DTC / Brand Voice & Performance Focus)Job Type: Remote, Full-Time (PST/EST Hours)
About the RoleWe’re partnering with a fast-growing direct-to-consumer (DTC) brand looking for a highly skilled Copywriter who can truly own and embody a brand’s voice across every touchpoint.
This role goes beyond writing—you’ll translate brand identity into compelling, conversion-driven messaging that connects emotionally and drives measurable results. You’ll play a key role in shaping how the brand communicates across campaigns, channels, and customer journeys.
What You’ll Do Own and execute brand-aligned copy across email, landing pages, ads, product pages, and social media Deeply understand the brand’s tone, voice, and customer psychology Write high-converting, performance-driven copy for paid media and lifecycle campaigns Collaborate with creative, marketing, and growth teams to align messaging with campaign goals Adapt messaging across different audiences, formats, and funnel stages Contribute to A/B testing (hooks, headlines, CTAs, angles) to improve performance Ensure consistency in brand voice across all outputs Requirements
2+ years experience as a Copywriter within DTC or eCommerce brands Exceptional English writing skills (native or near-native fluency)Strong understanding of brand voice, tone, and storytelling Experience writing for performance marketing (ads, email, landing pages) Ability to balance creativity with conversion-focused thinking Comfortable in a fast-paced, high-output environment Strong attention to detail with the ability to take feedback and iterate quickly
Nice to HaveExperience in lifestyle, wellness, or apparel brands Familiarity with UGC-style ad scripting and hook creation Experience with lifecycle marketing and platforms like Klaviyo Exposure to global or South African English-speaking audiences
Who You AreYou understand brand nuance, tone, and emotional connection You can seamlessly switch between storytelling and direct-response copy You’re proactive and bring ideas—not just execution You can quickly learn and replicate a brand voice at a high level
Hiring ProcessShortlisted candidates will complete a brief copy assessment to evaluate:
Brand voice alignment Writing clarity and quality Ability to produce conversion-focused copy