About this role
At WHOOP, we're on a mission to unlock human performance and extend healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is hiring a Country Lead - Benelux & France to serve as the regional brand and market leader, responsible for driving brand awareness, cultural relevance, and long-term growth across the region. This role connects global strategy with local execution, ensuring WHOOP shows up in a way that is both consistent and deeply resonant within each market. You will act as a strategic operator and cross-functional leader, aligning efforts across PR, creators, partnerships, media, and experiential to deliver cohesive, high-impact brand experiences.
RESPONSIBILITIES:
Serve as the regional guardian of the WHOOP brand across Benelux & France, ensuring consistency, quality, and cultural relevance in all market-facing initiatives
Develop and own the Country Brand Plan, identifying high-impact opportunities that drive brand awareness, consideration, and long-term growth
Act as the market expert, leveraging insights on consumer behavior, cultural trends, and competitive dynamics to inform strategy and execution
Lead cross-functional alignment across PR, creators, partnerships, media, and experiential teams to deliver integrated campaigns and activations
Localize and execute global campaigns to ensure strong in-market performance, while leading region-specific activations and partnerships
Build and nurture relationships with key partners, communities, and stakeholders to drive grassroots growth and deepen brand affinity
Track and analyze performance metrics (e.g., reach, engagement, EMV, share of voice), translating insights into actionable recommendations
Partner with commercial, sales, and retail teams to support acquisition, engagement, and retention goals within the region
QUALIFICATIONS:
7–10+ years of experience in brand marketing, regional marketing, or market leadership roles, ideally within consumer technology, fitness, or lifestyle brands
Deep understanding of the Benelux and France markets, including cultural nuances, media landscape, and consumer behavior
Proven ability to lead and influence cross-functional teams in a fast-paced, matrixed organization
Experience developing and executing integrated marketing campaigns across brand, media, partnerships, and experiential channels
Strong strategic thinking combined with hands-on execution; comfortable operating from high-level planning to in-market delivery
Data-driven mindset with the ability to translate performance metrics into clear actions and recommendations
Excellent communication skills with fluency in English; French and/or Dutch proficiency is a strong plus
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
This role is based remotely. The successful candidate must be authorized to work in Belgium and be prepared to work from the designated office location as required for the role.
Interested in the role, but don't meet every qualification? We encourage you to still apply. At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
At WHOOP, compensation is determined using a global role-leveling framework and objective criteria including role scope, skills, experience, qualifications, and market benchmarks. We are committed to fair, equitable, and transparent pay practices that support consistency, internal equity, and career growth across the organization.
The anticipated salary range for this position is €77,000 - €116,000 gross annually. Compensation ranges are established using local market data and benchmarking insights and may vary by geographic location.
Final compensation will be determined based on the successful candidate's qualifications, experience, and the requirements of the role. Eligible employees will also receive access to locally applicable benefits programs.
We regularly review our compensation practices to ensure they remain competitive, equitable, and aligned with evolving market conditions and regulatory requirements.