About this role
Are you ready to get ahead in your career?
• We want to empower you to turn your ambitions into achievements. • We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others. • Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world. • To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.
Why does this job exist and why is it critical?
The Campaign Planning Specialist manages all lifecycle aspects of Hotlink Prepaid & Hotlink Postpaid, including planning, organizing and executing campaigns/base initiatives while delivering incremental lifetime value & improved experience to our customers.
What are you accountable for?
• Plan/develop base initiatives/campaigns for Hotlink Prepaid/Postpaid customer base to drive adoption of key services, lower customer churn and increase customer ARPU
• Manage end-to-end campaign execution in collaboration with cross-functional stakeholders.
• Analyse customer data using analytics tool to gain insights on customer segments and understands how to best target, reach, and convert.
• Track and evaluate campaign success and continue to improve with corrective actions for future campaigns
• Deliver regular reports of campaign results, including take-up, analysis and evaluation of campaign KPIs
• Manage communication channels to Hotlink Prepaid/Postpaid customers, including SMS broadcast & App notifications.
What do you need for this role?
• Bachelor's Degree in a relevant discipline • At least 2 year(s) of working experience in below-the-line targeted marketing within the telecommunications industry • Know-how in Product Management, CVM or CRM is an added advantage • Personal traits: Positive, Passionate, Collaborative, A self-starter, Ability to perform under pressure in a challenging environment and A team player
What’s next?
• Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process. • Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.
Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.