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Consumer Market Insight Manager @ Mars

CHN-Shanghai-ShanghaiOnsiteFull-time
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About this role

Job Description:

Key Responsibilities Drive Consumer & Market Understanding • Lead consumer, customer and market research to uncover growth opportunities. • Monitor market dynamics, competitors and emerging pet owner trends. Enable Data-Driven Growth • Partner with CRM, Digital and Data teams to leverage first-party data. • Support segmentation, journey mapping, engagement and loyalty insights. Accelerate Innovation & Decisions • Support innovation pipeline through insight-led opportunity identification. • Lead concept, communication and consumer validation studies. Build Insight Capability • Champion consumer-centric thinking across the organization. • Bring new methodologies, tools and AI-enabled approaches to insights. What Are We Looking For? Experience • 5+ years in CMI, Consumer Research, Analytics, Strategy or related functions. • FMCG, Consumer Health, Retail, Mom-Baby industry experience preferred. • Strong ability to influence business decisions and senior stakeholders. Capabilities • Strategic thinking and business acumen • Consumer centricity and curiosity • Data analytics and insight generation • Storytelling and executive communication • Collaboration, learning agility and growth mindset

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