About this role
Job Description:
Our most awaited case study competition is here! We’re excited to launch “It’s My Z-Store” — A Gen Z–focused case study competition inviting UAE residents to reimagine the Choithrams grocery shopper experience — from design and tech to fun, sustainability, and convenience.
🏁 THE CHALLENGE Redesign a Choithrams grocery store to make it more relevant and exciting for Gen Z.
🌌 HOW THE COMPETITION WORKS The competition will unfold in fun, themed rounds — each designed to test a different skill, from creativity to collaboration and business thinking. 🔹 Round 1 – Kellogg's Knock-out Team introductions + bold Gen Z ideas 🔹 Round 2 – Pringles Power-Up Training sessions by Mars & Choithrams Leaders 🔹 Round 3 – Snickers Strategy Deeper problem-solving and concept development 🔹 Grand Finale - M&M’s Mega Finale Top teams pitch their ideas to a panel of leaders Bounty Coins Hunt! Keep collecting Bounty coins at every stage—your ticket to extra perks in the Grand Finale! (Don’t worry — detailed instructions will be shared before every round!)
👥 WHO CAN PARTICIPATE • Gen-Z residents across UAE • Teams of 3–4 students • Age: 18–24 • Curious minds interested in marketing, creativity, design, and innovation
🎯 WHAT’S IN IT FOR YOU • Work on a real Mars business challenge • Mentorship and learning sessions with Mars & Choithrams leaders • Present your ideas to a panel of judges • Certificates + exciting prizes • Winners get an exclusive trip to London ✈️ • Winning designs may come to life across Choithrams grocery stores
Fuel your creativity. Race against the clock. Redesign the future of grocery shopping. Warm regards, Team MARS