About this role
Job Description
Primary Location: Southeast Michigan Employee Status: Full-Time Estimated Hours/Week: 38 Remote: No % of Travel for the Position: 25%
Who we are: LMCU, Michigan's largest credit union, is expanding across Southeast Michigan. Come join a culture that has earned both regional and national honors for being a Best and Brightest Company to Work For. Enjoy a career path with the potential to grow as fast as we are.
About this position: Lake Michigan Credit Union is looking for a Financial Advisor to provide comprehensive financial planning, investment, and insurance solutions that help members achieve their short-term and long-term financial goals. This highly visible, member-facing role serves as a trusted advisor, partnering closely with branch teams to identify opportunities, deepen member relationships, and deliver tailored financial strategies. The Financial Advisor is responsible for developing and managing a book of business while helping members navigate important financial decisions through a consultative planning approach. By evaluating each member's unique financial situation, goals, risk tolerance, and time horizon, this role recommends appropriate investment and insurance solutions designed to support long-term financial success. The ideal candidate is a relationship-focused financial professional with strong business development skills, experience providing holistic financial guidance, and a passion for helping members build confidence in their financial future.
What You'll Do: Financial Planning & Advisory Services
• Provide comprehensive financial planning services to members and prospective members using a goals-based advisory approach. • Evaluate member financial situations, assets, liabilities, objectives, risk tolerance, and time horizons to develop personalized financial strategies. • Recommend investment and insurance solutions that align with each member's financial goals and circumstances. • Conduct portfolio reviews and ongoing financial planning discussions to ensure recommendations remain consistent with changing needs and objectives. • Educate members on investment principles, retirement planning, wealth accumulation, risk management, and other financial planning topics. • Build trusted relationships through proactive communication, exceptional service, and consistent follow-through. • Maintain a high standard of professionalism, ethics, and fiduciary responsibility in all member interactions.
Business Development & Relationship Management • Achieve established production goals and service objectives for assigned branches and book of business. • Develop and expand relationships with current and prospective members through referrals, networking, and proactive outreach. • Partner with branch teams to identify financial planning opportunities and connect members with appropriate solutions. • Conduct financial planning seminars, workshops, and educational events to promote financial wellness and increase awareness of available services. • Maintain regular contact with members to strengthen relationships, identify emerging needs, and uncover opportunities for additional advisory services. • Manage sales activities, pipeline development, and follow-up efforts to ensure a consistent and positive member experience. • Represent LMCU professionally within the communities and markets served.
Branch Partnership & Team Development • Partner closely with branch leadership and staff to deepen member relationships and increase financial planning engagement. • Provide ongoing coaching and training to branch employees on identifying member financial needs and referral opportunities. • Support branch teams with sales strategies, financial planning discussions, and member education initiatives. • Help foster a collaborative environment focused on delivering comprehensive financial solutions. • Share industry knowledge and best practices that enhance branch-level member service and financial guidance capabilities.
Cross-Functional Collaboration • Collaborate with Mortgage, Business Banking, Premier Banking, Consumer Lending, and other business lines to deliver holistic financial solutions. • Leverage internal partnerships to identify opportunities that support members' broader financial goals. • Coordinate referrals and information sharing to enhance member outcomes and strengthen relationships across the organization. • Work closely with internal stakeholders to ensure a seamless and consistent member experience.
Compliance & Culture • Adhere to and champion LMCU's core values of Curious Minds, Collaborative Hearts, and Continuous Excellence. • Follow all broker/dealer, insurance company, and organizational policies and procedures. • Maintain compliance with applicable laws, regulations, licensing requirements, and industry standards. • Ensure adherence to Bank Secrecy Act (BSA), USA PATRIOT Act, Office of Foreign Assets Control (OFAC), and related regulatory requirements. • Support sound risk management practices while delivering an exceptional member experience.
What You'll Bring Experience & Education: • Three to five years of financial advisory, wealth management, investment, or related financial services experience required. • Demonstrated success developing client relationships and achieving sales and production goals. • Experience providing comprehensive financial planning, investment, and insurance recommendations preferred. • Bachelor's degree required or equivalent combination of education and relevant work experience. • Active FINRA Series 7 and Series 63 licenses required. • Series 65 or 66 license required. • Life and Health Insurance licenses required.
Skills & Knowledge: • Strong understanding of financial planning, investment products, retirement planning, and insurance solutions. • Knowledge of financial markets, portfolio management principles, and risk assessment methodologies. • Proficiency with financial planning software, CRM tools, and Microsoft Office Suite. • Ability to analyze complex financial situations and provide appropriate recommendations. • Strong attention to detail with a commitment to accurate documentation and follow-through.
Core Competencies: • Exceptional relationship-building and consultative sales skills. • Excellent verbal, written, presentation, and interpersonal communication abilities. • Strong member service orientation with a commitment to delivering personalized financial guidance. • Ability to build trust, demonstrate empathy, and establish long-term relationships. • Strong business development and networking capabilities. • Excellent organizational, time management, and prioritization skills. • Strong problem-solving, analytical, and critical-thinking abilities. • Self-motivated with the ability to work independently while collaborating effectively with cross-functional teams. • Commitment to continuous learning and staying current on financial planning trends, investment products, and regulatory developments. • Ability to communicate complex financial concepts in a clear, understandable manner.
What you'll get: • All Employees: weekly pay and retirement savings options. • Full-Time Employees: comprehensive health coverage including medical (with prescription), dental, vision, HSA match, paid parental leave, and tuition reimbursement. • To see a full list of our benefit offerings, check out this helpful guide!
Have additional questions about the role? You may email us at: Careers@lmcu.org. If you lack access to the internet or require an accommodation in the application process, please send your resume via mail to: P.O. Box 2848, Grand Rapids, MI 49501.
LMCU is an Equal Opportunity Employer