About this role
What will you do We are seeking a strategic and hands-on Manager, Solution and Campaign Marketing to join our Brand & Industries Marketing Squad. In this role, you will own marketing for a defined set of industry verticals, leading the end-to-end development of how we position and bring Johnson Controls to market in a specific industries. You will develop customer value propositions and activate them through integrated global campaigns to drive awareness, engagement, and demand across targeted industries.
This role requires a seasoned marketer with a strong grasp of customer value propositions, audience strategy, campaign development, positioning, and cross-functional collaboration. You are a strong communicator and influencer, able to drive projects forward with clear direction and align stakeholders. You will manage internal and external resources and take end-to-end ownership for delivering high-impact marketing that supports business objectives and elevates our brand presence.
How will you do it Ownership of industry marketing for specific industries
• Develop marketing strategies tailored to assigned industries, with clear accountability for outcomes and performance.
• Conduct market research to understand customer needs, buying behaviors, market trends, and competitive dynamics.
• Collaborate with cross-functional teams—including Product Management, Sales, and Customer Support—to align marketing efforts with business objectives and customer expectations.
• Act as the conduit between product marketing and the Brand & Industries squad, bringing product insights into campaign development and ensuring messaging is validated and aligned with solution capabilities.
• Engage with customers and internal stakeholders to continuously refine industry understanding and marketing direction.
Develop customer value proposition and positioning
• Own industry positioning by translating market insights into clear strategic direction for value propositions and campaigns.
• Create compelling customer messaging that brings the value proposition to life for target personas.
• Translate complex technical capabilities into clear, benefit-driven narratives that address customer pain points and business outcomes.
• Ensure consistency of value propositions across all marketing channels and touchpoints.
• Support sales enablement by developing tools and training that reinforce the differentiated value of our solutions.
Activate global campaigns and content
• Own campaign strategy from concept through performance optimization.
• Lead go-to-market plans, including product launches, promotional campaigns, and thought leadership initiatives.
• Manage and coordinate internal and external resources to deliver high-impact marketing across channels, including collateral, advertising, tradeshows, digital content, public relations, and internal communications.
• Track and analyze campaign performance, identifying conversion bottlenecks and optimizing tactics.
• Partner with Sales and CRM teams to ensure seamless lead handoff, monitor pipeline progression, and refine campaigns based on closed-loop feedback.
• Operate effectively within a global, matrixed organization, aligning GEOs, COEs, and agency partners behind a unified campaign approach.
What we look for Required
• Minimum of 8 years of experience in B2B marketing, preferably in industrial, technology, or building solutions sectors.
• Proven ability to own and drive marketing strategy and execution in a global or matrixed environment.
• Excellent written and verbal communication skills, with the ability to influence senior stakeholders and align cross-functional teams.
• Previous experience in solution and product marketing.
• Proficiency in marketing automation tools and CRM software.
Preferred
• Bachelor’s degree in Marketing, Business or a related field. MBA is a plus.
• Experience in vertical marketing or industry-specific campaign development.
• Familiarity with HVAC, energy, automation, or building technologies.