About this role
Job SummaryReady to drive life-saving change? We're seeking a creative, high-energy team member to join our fast-paced communications team. You'll design and execute impactful, consumer-focused traffic safety campaigns while expanding your skillset by promoting cutting-edge behavioral safety and vehicle safety innovative messaging. Elevate your marketing career and make a real-world difference.
QualificationsTo meet the minimum qualifications for this position, you must meet either the education OR experience qualifications for the grade at which you are requesting consideration AND provide a copy of transcripts for verification. To qualify for the GS-11 on Education alone, you must have: 3 years of progressively higher level graduate education leading to a Ph.D. degree or Ph.D. or equivalent doctoral degree. You can also qualify based on a combination of higher level graduate education and experience. This must be fully supported by your resume and transcripts, provided with your application. To qualify for the GS-11 on Experience, you must have at least one year of experience equal or equivalent to the GS-09 it must include: Experience in developing and executing advertising and marketing campaigns that include television, radio, social media, earned media, and digital platforms. Experience in planning, analyzing, and implementing consumer market research (qualitative and quantitative) to develop and execute strategic advertising campaigns. Experience in developing and executing a marketing and advertising budget. Experience working with external advertising agencies to create and implement marketing and advertising campaigns. Experience applying written and oral communication skills to transmit information accurately and clearly through a variety of mediums. KNOWLEDGE, SKILLS AND ABILITIES (KSAs): Your qualifications will be evaluated on the basis of your level of knowledge, skills, abilities and/or competencies in the following areas: Communications and Media – Demonstrated experience in developing and executing successful marketing and paid and social norming advertising campaigns that showcase the ability to plan, implement, and analyze consumer market research, and develop and implement strategic marketing and advertising efforts. Project Management – Demonstrated ability to schedule, manage, monitor, deliver, and complete projects on time, effectively, and efficiently within budget. Written and Oral Communication – Demonstrated skills to write, edit, and communicate accurately and clearly through writing, video, audio, oral presentations, digitally, and other materials to transmit information. For all types of consideration, experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional, philanthropic, religious, spiritual, community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience. For additional information about applying to Federal positions, please click on the following link: https://www.opm.gov/policy-data-oversight/classification-qualifications/general-schedule-qualification-policies/#url=e4 All applicants must meet all qualification requirements by the closing date of this announcement.
Major DutiesAs a Marketing Specialist, you will: Develop and execute marketing plans for national, multimedia, paid and social norming media campaigns related to behavioral or vehicle safety programs. Work closely with program offices to develop strategies and tactics to support marketing objectives, material development, and appropriate outreach initiatives. Conduct and analyze qualitative and quantitative consumer marketing research to develop campaign materials and execute media plans. Develop, manage, track and report project budgets and campaign results. The ideal candidate is a creative, data-driven professional passionate about crafting innovative, life-saving traffic safety campaigns. You excel at blending qualitative research with a flair for captivating, audience-targeted advertising. A resourceful multi-tasker, you thrive on complex projects and tight deadlines. Most importantly, you are an adaptable, energetic team player who eagerly embraces new challenges to positively influence driving behavior.RequirementsCONDITIONS OF EMPLOYMENT: As a condition of employment for accepting this position, you will be required to serve a 1-year probationary period during which we will evaluate your fitness and whether your continued employment advances the public interest. In determining if your employment advances the public interest, we may consider: your performance and conduct; the needs and interests of the agency; whether your continued employment would advance the organizational goals of the agency or the Government; and whether your continued employment would advance the efficiency of the Federal service. Upon completion of your probationary period, your employment will be terminated unless you receive certification, in writing, that your continued employment advances the public interest. SELECTIVE SERVICE: Males born after 12/31/1959 must be registered for the Selective Service. GOVERNMENT TRAVEL CARD: This position involves travel. A government contractor-issued travel card will be issued and must be retained for official business only. BACKGROUND INVESTIGATION: A background security investigation is required for all selected individuals. Appointment will be subject to the applicant's successful completion of the security investigation and favorable adjudication. Failure to meet these requirements will be grounds for termination. PROBATIONARY PERIOD: You must complete a one-year probationary period (unless already completed). TIME-IN-GRADE: Federal applicants must have served 52 weeks at the next lower grade in the competitive or excepted service in the executive branch to satisfy time-in-grade restrictions contained in 5 CFR 300, Subpart F. DEU REQUIREMENTS: Applicants selected under delegated examining procedures may be required to successfully complete a one-year probationary period (unless already completed).