About this role
Country of residence The Netherlands E-commerce CRM Specialist - Reference code: 233872 - Zwaagdijk-Oost , Perenmarkt 15 E-commerce CRM Specialist Distance calculator E-commerce CRM Specialist (Fulltime, 38 hours per week) As an e-commerce CRM Specialist, you'll play a key role in driving online revenue and customer engagement through personalized communication. Action's e-commerce proposition is evolving rapidly. Currently live in the Netherlands and Belgium, and recently integrated into the Action app, what started as a standalone setup is now starting to get integrated into the end-to-end Action experience. Your mission? Build and optimize CRM flows that make every interaction count, from cart abandonment emails to back-in-stock alerts, while collaborating with colleagues across UX, BI, Marketing, and Tech. This is your daily action As an e-commerce CRM Specialist, you will report to the CRM Lead and work closely with colleagues from UX, BI, Digital Marketing, Technology, and e-commerce. Your main responsibility is to design, optimize, and scale CRM journeys that support both online performance and the overall Action customer experience. Your daily responsibilities - Analyse customer data and identify the biggest opportunities that would move the needle for Action's growth trajectory. - Strategise, design and optimize CRM journeys for e-commerce (e.g. cart abandonment, lead generation, back-in-stock, transactional emails) - Look beyond the functional scope, consider the end-to-end customer experience, and identify solutions that accelerate our database-led business growth, and work with teams to execute them - Collaborate with UX, BI, Digital Marketing, and Tech teams to ensure the strategy, initiatives and campaigns are data-driven and customer-centric - Run A/B tests and analyze performance to continuously improve conversion and engagement - Develop segmentation strategies for personalized communication across ch...