About this role
Job Description Key Activities/ Deliverables:
• 1. Translate brand objectives into integrated media and digital strategies Define audience, channel, content and investment priorities based on brand JTBDs, ensuring a consistent and compelling brand presence across all consumer touchpoints.
• 2. Build social and content ecosystems that strengthen consumer connection Develop social, content and influencer strategies that increase brand relevance, engagement and cultural connection with consumers.
• 3. Execute media investments with excellence and accountability Ensure high-quality media deployment, strong agency management, timely activation and robust performance tracking across campaigns.
• 4. Maximize media effectiveness and ROI Drive continuous optimization through testing, learning and performance measurement, ensuring investments generate the highest possible business impact.
• 5. Build future-ready digital marketing capabilities Develop the talent, tools, partnerships and operating model required to establish world-class digital and content capabilities, including the future evolution toward an in-house agency model.
Competencies (experiences/ Education):
• Advertising, media, content creation, digital production or agency ecosystem background, rather than a traditional FMCG/CPG marketing background. • 10 years of experience in media strategy, media planning and digital marketing. • Extensive expertise in digital media, content, social ecosystems & influencer • Proven track record in media planning and media effectiveness • Fluent English
Skills (Knowledge/ Capabilities):
Hard skills:
• Media strategy • Media planning • Digital ecosystem • Social expertise • Emerging digital formats • Content creation • Performance Marketing
Soft skills:
• Performance Obsession Relentlessly focuses on effectiveness, efficiency, measurement and ROI. • Resilience to work in dynamic and changing environment. • Critical thinking (strategic mindset). • High drive. • Influential and inspirational leader. • Assertive communication. Location(s) Mexico, D.F. Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.