About this role
We are looking for a driven, analytically rigorous Paid Acquisition Marketing Specialist to own and scale our paid search efforts. Paid Search (SEM) remains the primary engine of this role. This is a high-impact role sitting at the intersection of data, creativity, and technology, directly influencing Amazon Relay’s full-funnel growth strategy. The ideal candidate brings a performance-first mindset and is comfortable steering paid search campaigns. You will execute a multi-million dollar SEM channel and own the KPIs, reporting and analysis. Key job responsibilities SEM Strategy & Campaign Management • Own end-to-end execution, and optimization of paid search campaigns across Google Ads and Microsoft Ads, covering Search, Performance Max, and DSA campaign types. • Conduct keyword research, match-type strategy, negative keyword governance, and ongoing search term analysis to maximize relevance and minimize wasted spend. • Test ad copy, extensions, and landing page strategies using a structured A/B testing framework to continuously improve Quality Score, CTR, and conversion rates. • Maintain rigorous campaign architecture — ad groups, campaign hierarchy, and bidding strategies (tROAS, tCPA, Maximize Conversions) — ensuring scalability as budgets and markets grow. • Establish weekly, monthly, and quarterly performance reporting cadences with clear variance analysis and forward-looking recommendations. Analytics, Insights & Tooling • Be the hands-on power user of Google Analytics 4 (GA4) — building dashboards, custom reports, funnel analyses, and attribution models to surface actionable SEM insights. • Leverage Google Auction Insights to monitor competitive positioning, identify share-of-voice shifts, and inform bidding and budget decisions in real time. • Utilize Google/Bing Ads Search Term Reports, Keyword Planner, and Performance Planner to identify growth opportunities and validate strategy pivots. About the team The Relay Acquisition Marketing team owns marketing channels used to deploy targeted campaigns that create Relay brand awareness, acquire new carriers, engage existing carriers, and strengthen brand association and loyalty. Their vision is to market Amazon Relay as an industry-leading product with tech advancements and benefits that enable carriers to sustain and grow their business by hauling with Amazon.