About this role
Please take a look at our socials before applying Instagram: @lovemarlas Tik Tok: @marlasfashions Youtube/Facebook: @marlasfashions
MarlasFashions.com is looking for a creative and performance-focused *Social Media Content & Growth Specialist* responsible for developing content, managing social channels and driving measurable social media growth.
Key Responsibilities
*Content Creation*
* Develop creative concepts using real Marlas dresses and actual designer styles. * Use AI tools to create engaging images, videos and social content. * Create content for prom, quinceañera, mother-of-the-bride, wedding guest and other key categories. * Produce platform-specific content that is visually strong and commercially relevant.
*Social Media Management*
* Organize and publish content across Instagram, TikTok, Facebook, YouTube, Pinterest and other relevant channels. * Maintain a consistent content calendar and posting schedule. * Identify trends, viral formats and new content opportunities. * Ensure content is optimized for each platform.
*Performance & Reporting*
* Track social media performance and prepare regular reports. * Identify top-performing styles, concepts, formats and categories. * Use performance data to continuously improve future content strategy.
Performance KPIs
Performance will be measured through:
* Growth in followers and audience reach. * Views and watch time on video content. * Engagement rate, including likes, comments, shares and saves. * Website traffic generated from social media. * Social-driven inquiries and sales. * Content publishing consistency. * Number of high-performing or viral posts. * Growth in performance of key categories and designer styles. * Improvement in results based on previous reporting periods. * Consistent testing of new creative concepts and formats.
Ideal Candidate
* Creative and experienced with AI content-creation tools. * Strong understanding of social media trends and platforms. * Organized and able to manage multiple channels. * Strong visual judgment and storytelling ability. * Comfortable analyzing performance data. * Fashion, e-commerce or retail experience is an asset.
Core Objective
*Own the growth and performance of MarlasFashions.com?s social media presence by creating compelling content, increasing engagement, driving traffic and contributing to sales.*
Pay: $21.00-$25.00 per hour
Expected hours: 30.0 ? 35.0 per week
Application question(s): * Tell us about a social post or campaign you created that performed well. What made it successful, and which metrics did you track? * If social views and engagement are growing but website traffic or sales are not, what would you change? * What AI tools do you use for social content creation, and how would you turn one real dress/product into multiple content concepts?
Work Location: In person