About this role
*Job Overview*
Belle Biz Marketing is a leading provider of booking software and full-service digital marketing solutions for nail salons across North America. We help salons improve online booking, customer engagement, staff management, and digital marketing performance through a single beauty-tech platform.
We are seeking a creative, detail-oriented, and tech-savvy *Marketing & Content Creative Specialist* to manage social media, create engaging content, support advertising campaigns, improve local SEO, and help nail salon clients grow their online presence.
This is a full-time position, 40 hours per week, with a competitive salary. You will join a growing beauty-tech company with opportunities to develop your skills in digital marketing, content creation, AI tools, and local business marketing.
*Key Responsibilities*
* Manage and grow social media channels, including Facebook, Instagram, TikTok, and Google Business Profile. * Create and schedule content such as posts, reels, stories, posters, banners, promotions, and short videos. * Design creative assets using Canva, CapCut, and other design/video tools. * Plan and support digital advertising campaigns on Google Ads, Meta Ads, and TikTok Ads. * Prepare ad copy, campaign ideas, creative visuals, and landing page content. * Configure and monitor tracking tools such as Meta Pixel, Google Tag Manager, and Google Analytics. * Support WordPress website updates, including service pages, banners, images, promotions, and landing pages. * Execute Local SEO tasks such as Google Business Profile optimization, local keyword content, service descriptions, and review content. * Implement basic email marketing campaigns for promotions, customer reactivation, holiday offers, and announcements. * Analyze marketing performance, track KPIs, and suggest improvements for content, ads, SEO, and campaigns. * Use AI tools such as ChatGPT, Midjourney, Kling, and AI automation tools to improve content quality and workflow efficiency.
*Qualifications / Requirements*
* College or university degree in Marketing, Business, Communications, Design, Information Technology, or a related field. * Experience or strong interest in digital marketing, content creation, social media, or local business marketing. * Good understanding of Facebook, Instagram, TikTok, and Google Business Profile. * Ability to use Canva, CapCut, and basic creative tools. * Basic knowledge of Google Ads, Meta Ads, TikTok Ads, SEO, and website content is an asset. * Basic experience with WordPress or website updates is preferred. * Ability to research information independently and learn new tools quickly. * Strong attention to detail, creativity, time management, and organization skills. * KPI-oriented mindset and ability to work under deadlines. * Ability to communicate effectively in Vietnamese and English, both verbal and written. * Comfortable using office and teamwork platforms such as Telegram, Slack, Teams, Notion, Google Workspace, or Microsoft Office. * Willingness to use AI tools to support marketing, content creation, and workflow automation.
*Preferred Skills*
* Experience working with nail salons, spas, beauty businesses, or local service businesses. * Experience creating reels, TikTok videos, short-form ads, or promotional videos. * Experience with Meta Pixel, Google Tag Manager, Google Analytics, or Google Search Console. * Experience with WordPress, Elementor, email marketing, or local SEO. * Strong visual design sense and ability to follow brand style. * Understanding of beauty/nail salon customer behavior and seasonal promotion campaigns.
*KPI / Performance Metrics*
* Number and quality of posts, reels, banners, and creative assets completed. * Consistency of social media posting schedule. * Engagement growth across social media channels. * Google Business Profile activity improvement. * Website content update accuracy. * Ad creative quality and campaign support performance. * SEO/local content improvement.