About this role
CFMWS - WHERE PURPOSE MEETS PASSION!At Canadian Forces Morale and Welfare Services (CFMWS), we?re more than just a workplace; we?re a proud community dedicated to supporting Canadian Armed Forces members, veterans and their families in their daily lives. We carefully curate and provide programs and services designed to meet their unique needs and enhance their mental, social, physical, financial and familial well-being. CFMWS employees deliver programs and services including recreation, sports and fitness programs, customized financial services, retail services, access to retail savings and discounts and offers family support and organizes charity events. Our success stems from living our values. Our employees care about their role in supporting Canadian Armed Forces members, veterans and their families and act with integrity in all they do. Thriving in our close-knit environment, we act as one team with one mission. We constantly seek new ideas and creative ways to deliver the best possible programs and services. As an employer, we offer a commitment to your health, wellness and growth. We provide a diverse range of roles across many locations and a career where you can make a meaningful impact. THE ROLEIn this role, you support a national sponsorship portfolio that provides essential funding for CFMWS signature events and priority programs across Sports & Fitness, Recreation, Deployment Support, and more. Your work directly contributes to delivering meaningful value to the Canadian Armed Forces (CAF) community by helping secure the revenue needed to strengthen programs and elevate events across the organization. Your day often begins with coordinating and administering programming that offer unique opportunities for the CAF community, supporting event planning, maintaining calendars and tracking systems, preparing records of decision, reconciling contracts and financials, and monitoring sponsorship KPIs. You may assist in drafting marketing or social media content, preparing sponsorship packages and proposals, liaising with internal project managers to support program and event delivery, or engaging with external partners to solicit support. Research is a key part of your role. You monitor industry trends, emerging opportunities, and competitor activity to provide insights that help maximize revenue, evolve events and keep partnerships relevant and aligned with member needs. You collaborate closely with stakeholders across Marketing & Communications, Finance, and your direct team to ensure alignment and seamless program execution. Whether coordinating in person events, preparing marketing materials, working with accounting to reconcile payments, or supporting live activations to engage partners, you play a central role in meeting revenue goals while ensuring partner satisfaction and retention. Throughout the day, you may prepare impact reporting, review partner deliverables, maintain documentation, or oversee tracking systems to ensure accuracy and accountability. Ultimately, this role blends analysis, administration, collaboration, relationship management, and creative marketing support to help build high impact partnerships that benefit both CFMWS and the CAF community. QUALIFICATIONS NEEDEDEducation, Certifications and Licenses College diploma or certificate in Business Administration, Marketing or a related field AND some years of experience marketing, corporate fundraising, event planning or a <