About this role
Key Responsibilities:
Make vineyard vines a Better Place to Work
• Connect field teams together with Harbor Drive teams as One Team with aligned goals and focus
• Tap into communities to actively network, recruit and maintain a high-level talent pool to fill open positions quickly and effectively and lead by example
• Ensure vineyard vines' core values are carried out and embodied every day in all stores through its people practices and operations
• Demonstrate transparency by consistently and effectively communicating company initiatives and messages to the field to create connections and motivate employees
• Lead managers and teams to ensure channel strategy is successfully executed by setting clear expectations and holding team accountable for performance results
• Demonstrate leadership presence to all store employees that represent the vineyard vines values and culture
• Motivate, recognize and reward store and management team performance to increase retention of high potential and high performing talent
• Coach and develop Manager team on business acumen, visual presentation and people management through store visits and frequent touch bases
• Partner with Human Resources to develop succession plans based on core competencies and career aspirations across all channels and functions
Build Stronger Relationships with Our Customers
• Lead store teams to create “Every Day Should Feel This Good” experiences in their stores
• Build and engage our community across all channels and provide a seamless cross-channel customer experience through new initiatives like Buy Online Pickup in Store
• Empower teams to educate associates on sales and selling, product and brand initiatives and work to identify opportunities for education and training
• Challenge stores actively drive brand awareness and additional sales through local market opportunities including events, influencer opportunities and community partnerships
• Focus teams on customer acquisition and retention and encourage a two-way conversation and relationship with the customer across all channels
• Leverage technology and staffing tools to deliver agile operational effectiveness and increased productivity including payroll accuracy and optimization to maximize conversion in stores
• Identify and develop opportunities to increase local market penetration
• Partner closely with vineyard vines' marketing and public relations teams to maximize in-store events, programming, activities and other offerings to drive community connections and delight our customers
• Proactively solicit customer and store team feedback to drive product assortment and store environments
Drive Profitable Sales Growth
• Lead high performing teams and drive sales growth in a $40+ market and a span of 11stores
• Demonstrate a commitment to strategic thinking and finding innovative and cost-effective ways to promote sales generation to achieve sales and profitability targets
• Ensure all stores in region are consistently meeting and exceeding productivity and performance in KPIs, operational excellence, CRM, cost management and customer service
• Conduct regular store visits within district and act as a liaison between stores and Harbor Drive
• Maintain inventory processes and levels, maintain visual standards in stores throughout the region and utilize BI to make informed decisions regarding product placement
• Drive best in class operational excellence and provide strategic insight to the Operations team; act as a liaison between the store/district operations and Harbor Drive
• Review P&L monthly to drive top and bottom line performance and profitability targets
• Maintain inventory and loss prevention targets within region to maintain audit results
Required Skills & Experience:
• Bachelor's degree
• 2+ years of multi store management experience
• 6 + years of retail experience
• Proven track record of building sales leadership and influence
• Proven ability to develop and manage a P&L
• Proven track record in delivering a high performing culture in a team through coaching, mentoring and leadership
• Ability to work collaboratively and build partnerships across functions
• Passion for the vineyard brand and interest in promoting our unique culture
• Strong analytical skills with the ability to turn data into insights and insights into strategies
• Experience adapting to change and moving with pace
• Ability to travel 75-80%
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