About this role
Salary: £34,000 - 65,000 per year
Requirements: 5+ years of experience in UX or Product Design, ideally within a fast-paced ecommerce or DTC environment.A strong portfolio demonstrating end-to-end UX design, from research and journey definition through wireframes, prototyping, UI and shipped digital experiences.Expert-level proficiency in Figma, including prototyping, components, libraries and design systems.Strong understanding of user research methods and experience planning and conducting research independently.Experience using analytics, CRO and experimentation to inform and evaluate design decisions.Experience designing for and contributing to A/B testing programmes.Deep understanding of interaction design, responsive design, usability and mobile-first principles.Strong understanding of accessibility standards, including WCAG, and inclusive design principles.Experience working closely with Engineering and an understanding of front-end/UI engineering principles and technical constraints.Strong analytical skills with the ability to translate quantitative and qualitative findings into actionable design improvements.Excellent presentation, storytelling and stakeholder-management skills.Experience contributing to and evolving scalable design systems.Highly organized and comfortable managing multiple projects and shifting priorities in a fast-paced environment.Passion for continually raising the quality of customer experiences and connecting excellent design to measurable business outcomes. Responsibilities: Lead the end-to-end UX design process, from discovery and research through user flows, wireframes, prototypes, high-fidelity UI and final engineering handoff.Translate complex customer and business needs into intuitive, engaging and commercially effective digital experiences.Create clear user journeys, interaction models and prototypes that communicate design intent to stakeholders and engineering teams.Balance customer needs, brand expression, commercial objectives and technical constraints throughout the design process.Deliver high-quality, responsive and mobile-first experiences across our global DTC ecosystem.Plan and conduct user research, usability testing, customer interviews and other qualitative research to uncover customer needs and experience friction.Leverage quantitative and qualitative insight, including analytics, session replay, surveys and customer research, to inform design decisions.Synthesise research into clear insights and actionable recommendations that influence product and experience direction.Champion the voice of the customer across cross-functional teams and ensure customer needs remain central to decision-making.Validate concepts and designs throughout the development process rather than relying solely on post-launch measurement.Partner closely with CRO and Analytics teams to identify customer friction, commercial opportunities and areas for experience improvement.Develop UX solutions designed to improve conversion, engagement and customer satisfaction.Support and contribute to A/B testing and experimentation programmes, using findings to validate hypotheses and continuously improve experiences.Use quantitative and qualitative data to evaluate design performance and inform iteration.Establish clear success measures for key experience initiatives and connect design decisions to measurable customer and commercial outcomes.Contribute to defining the global UX vision, principles and roadmap for our DTC experiences.Establish and maintain UX best practices and processes that improve consistency, quality and efficiency.Contribute to maintaining and evolving shared design systems, patterns, style guides and Figma libraries to support global scalability and adoption.Act as a Figma expert, championing scalable component design and efficient collaborative workflows.Run design reviews and critique sessions to continually raise the quality bar across digital experiences.Champion accessibility and inclusive design throughout the end-to-end design process.Ensure experiences and design-system components meet appropriate WCAG accessibility standards.Consider accessibility across interaction design, visual design, content hierarchy, responsive behavior and component development.Partner with Engineering to ensure accessibility requirements are maintained from design through implementation.Work closely with Product, Engineering, Creative, Marketing, Trading, CRO and Analytics teams to transform business objectives into seamless digital experiences.Partner with Engineering throughout the design process to understand technical opportunities and constraints and ensure high-quality implementation.Collaborate with regional DTC teams to understand local customer and commercial needs while maintaining global experience consistency.Communicate design rationale clearly and confidently to stakeholders, including senior leadership.Build strong partnerships across disciplines and champion a collaborative, customer-centred design culture. Technologies: AIFigmaSupportMarketingMobileUX UI Design More:
We are SharkNinja, a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. Powered by our trusted Shark and Ninja brands, we have a proven track record of disruptive innovation and significant growth across multiple product categories. We are headquartered in Needham, Massachusetts, with more than 4,100 associates, and our products are sold through major retailers, online and offline, and via distributors worldwide. We are building an AI-native culture and expect our people to experiment boldly, adopt new tools, and continuously raise what is possible. This Senior UX Designer - DTC role is based in Leeds or London with in-office time three days per week, and sits within our Global Digital Store Centre of Excellence, where we aim to set the UX standard for a growing global ecommerce business. We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and learning programs to support personal and professional growth. We also value diversity, equity, and inclusion and strive to create a collaborative, customer-centred culture where associates can bring their authentic selves to work.
last updated 36 week of 2026