About this role
Salary: £36,000 - 63,000 per year
Requirements: Experience managing and updating website content within a content management system.A strong understanding of website optimisation principles, including SEO, CRO and user experience best practice.Experience implementing SEO recommendations and supporting improvements to website performance.Strong attention to detail, with the ability to maintain high standards of accuracy across web content and digital journeys.Confidence analysing website data and performance metrics to identify opportunities for improvement.Experience working with digital agencies or multiple stakeholders to deliver website enhancements and projects.Strong organisational skills, with the ability to manage multiple priorities and deliver against deadlines.An understanding of website accessibility standards and a commitment to creating inclusive digital experiences.Experience of headless CMS platforms, such as Kontent.ai, would be advantageous.A proactive mindset with the confidence to identify opportunities, recommend improvements and take ownership of delivery.Excellent communication and collaboration skills, with the ability to build strong working relationships across teams.A genuine interest in digital marketing, website performance and continuous improvement. Responsibilities: We maintain and update website content, ensuring accuracy, consistency and alignment with brand and marketing objectives.We support the ongoing evolution of unum.co.uk, helping shape and implement improvements to site structure, navigation and user journeys.We partner with our digital agency and internal stakeholders to deliver website enhancements that improve customer experience and business performance.We monitor website performance, analyse user behaviour and identify opportunities to improve engagement, conversion and usability.We implement SEO best practices and technical recommendations to help improve search visibility and organic performance.We deliver Conversion Rate Optimisation (CRO) initiatives, including page improvements, content updates, testing activity and journey enhancements.We support backlog management and sprint planning, helping prioritise website developments in line with marketing objectives.We ensure website content and functionality meet WCAG AA accessibility standards and digital best practice requirements.We act as a key contact for website updates, troubleshooting issues and ensuring a consistently high-quality user experience.We stay up to date with digital marketing, website optimisation and user experience trends, bringing forward ideas for continuous improvement. Technologies: AICMSSupportMarketingWeb More:
We are a specialist employee benefits provider and part of the international Unum Group, on a collective mission to help the working world thrive. This is a full-time Web Optimisation Specialist role within our Marketing team, focused on improving unum.co.uk through website management, SEO, user experience and conversion optimisation. We offer hybrid working with 3 days in the office and 2 days from home, based in Dorking, London or Basingstoke. Our benefits include a generous bonus scheme, healthcare cash plan, defined contribution pension, life assurance, private medical insurance, income protection, remote GP services, nutrition coaching, personal training, unlimited mental health support, 27 days holiday with the option to buy and sell additional days, an electric vehicle scheme with on-site charging, a free shuttle bus from Dorking train station, and access to learning, development and career progression opportunities across Unum UK. We are committed to an inclusive workplace and are a Disability Confident Employer.
last updated 36 week of 2026