About this role
The Business Development Manager will drive High revenue growth, market share, and brand visibility within the assigned territory. This role owns the end-to-end B2B commercial cycle—combining primary sales and strict collection management with localized marketing activations to generate secondary demand for channel partners. Key Responsibilities 1. Sales & Commercial Management (Primary Function)
• Achieve monthly, quarterly, and annual sales targets through structured B2B distribution networks. • Ensure 100% timely collection of outstanding payments to maintain a healthy credit cycle. • Manage high-value accounts, clinical chains, and individual retail audiologists. • Monitor territory commercial health, analyzing sales data to identify growth white spaces. 2. Channel Partner Management & Expansion
• Build, nurture, and maintain strong, long-term relationships with existing B2B channel partners. • Onboard new channel partners, audiometry clinics, and ENT hospital setups to expand market footprint. • Implement structured partner engagement programs to ensure high brand-share-of-wallet. 3. Marketing & Secondary Demand Generation
• Design and execute ground-level B2B2C marketing activations to drive footfall for channel partners. • Plan and organize localized community touchpoints, including residential society screening camps. • Network with premium social clubs (e.g., Rotary Club, Lions Club) to set up corporate/social awareness programs. • Track the ROI of field marketing investments and measure camp-to-clinic lead conversion rates. 4. Territory & Competitive Intelligence
• Map the complete geographic territory to track competitor pricing, schemes, and product positioning. • Supply regular market intelligence reports to national marketing and product development teams. • Utilize CRM systems to track pipelines, manage client interactions, and forecast sales accurately. • Identify and develop new business opportunity across assigned territories Core Competencies
• Business Acumen: Deep understanding of distributor margins, ROI calculations, and credit management. • Relationship Building: Proven ability to connect with medical professionals, business owners, and corporate partners. • Execution Excellence: Strong project management skills to plan and execute multiple field camps simultaneously. • Communication: Exceptional verbal and written communication skills in English and the regional vernacular. • Good Analytical and calculation skills
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