About this role
Position Overview We are seeking an ambitious, results-driven commercial leader to drive ad-supported revenue growth and strategic sponsorship deals for Viu. In this role, you will lead end-to-end sales strategies spanning digital media (AVOD), original content integration, high-profile event sponsorships (such as Asian celebrity fan meets and concerts), and bespoke brand activations. You will leverage existing executive relationships across top-tier media agencies and direct brand decision-makers to scale Viu’s commercial footprint across the region. Key Responsibilities Revenue Generation & Growth Drive ad sales strategy and hit quarterly/annual revenue targets across Viu digital media, video ad inventory, programmatic channels, and premium sponsorship packages. Structure and close complex, high-value commercial deals combining digital video, content placement, brand integrations, and live fan experience events (e.g., Korean/Thai star fan meetings). Agency & Brand Relationship Management Cultivate and expand a robust network of senior-level decision-makers at media holding companies, independent agencies, and major regional/global brands. Serve as the trusted media advisor for key accounts, translating advertiser goals into customized Viu content and media solutions. Strategic Campaign Integration & Fan Meets Partner with the Content, Marketing, and Event Execution teams to design high-impact 360-degree brand partnerships centered around Viu’s core entertainment assets (Originals, top dramas, live events). Monitize celebrity fan meets and regional events through title sponsorships, VIP experience packages, on-ground branding, and digital amplification. Market & Yield Strategy Develop competitive pricing frameworks, packaging strategies, and yield-management models for media inventory and event assets. Analyze campaign performance data, viewer demographics, and market trends to continuously refine sales pitches and maximize ROI for client renewals. Qualifications & Requirements Experience 8+ years of progressive experience in ad sales, media partnerships, or commercial business development within OTT streaming platforms, digital media networks, or entertainment agencies. Proven track record of consistently meeting or exceeding multi-million dollar annual revenue targets. Industry Network Established, active relationships with key media agencies (GroupM, Publicis, Omnicom, IPG, Dentsu, Havas) and direct brand marketers across consumer electronics, FMCG, telecom, beauty, and e-commerce. Event & Media Expertise Demonstrated experience closing sponsorships for live entertainment, celebrity fan meets, or major regional events alongside standard digital ad inventory. Deep understanding of digital video advertising formats, programmatics, streaming measurement metrics, and content-integration models. Skills & Mindset Exceptional negotiation, strategic framing, and high-stakes pitch presentation skills. Entrepreneurial, proactive mindset with the ability to navigate matrixed internal teams (Content, Legal, Marketing, Operations) to execute complex client campaigns seamlessly. Bachelor’s degree in Business, Marketing, Communications, or a related field.