About this role
Senior Manager, Creators and Influencers- Hybrid
Job Description: Duties and Responsibilities • Lead the overall Creator and Influencer strategy, roadmap, and operating model for Harbor Freight across Instagram, TikTok, YouTube, and other video-first social platforms, ensuring Creator and Influencer partnerships support brand, product, customer, and business objectives. • Build, manage, and continually refine a high-quality Creator and Influencer pipeline, identifying and vetting Creators and Influencers in tools, DIY, automotive, welding, woodworking, construction, home improvement, maker, outdoor power equipment, and related categories based on audience fit, content quality, engagement, authenticity, brand safety, and performance potential. • Develop and maintain long-term relationships with Creators and their representatives, serving as the primary contact for outreach, onboarding, relationship management, campaign planning feedback, and ongoing partnership opportunities. • Negotiate Creator partnerships, including rates, deliverables, content timelines, usage rights, exclusivity, whitelisting or paid amplification rights, revisions, reporting, and other commercial terms in partnership with Legal, Procurement, and Finance as appropriate. • Plan and execute Creator campaigns from brief through launch and post-campaign analysis, including Creator and Influencer selection, product or sample coordination, creative briefs, content calendars, review processes, posting schedules, amplification plans, and performance reporting. • Partner with Social Media, Brand Marketing, Product Marketing, E-Commerce, Merchandising, Quality Assurance, Public Relations, Stores, Customer Insights, and external agencies to ensure Creator and Influencer content supports product launches, brand moments, campaigns, events, customer needs, and broader marketing priorities. • Work directly with Instagram/Meta, TikTok, YouTube/Google, and other social media network partners to stay current on Creator sourcing tools, paid promotion opportunities, platform best practices, content trends, algorithm changes, measurement capabilities, and emerging formats. • Build standards, playbooks, and processes for Creator and Influencer identification, outreach, evaluation, contracting, briefing, content review, disclosure, paid usage, reporting, and relationship management. • Track, analyze, and communicate Creator and Influencer program performance, including reach, engagement, video views, traffic, conversion signals, content efficiency, audience sentiment, cost benchmarks, brand impact, and learnings for future campaigns. • Monitor competitive Creator and Influencer activity and broader tool-industry social trends to identify whitespace opportunities, emerging voices, new content formats, and ways for Harbor Freight to show up credibly and distinctively. Scope • Staff supervision and development: Yes • Decision making: • Involved in building strategy and collaborating with internal stakeholders
• Travel: Up to 25% • Flex Designation: Anywhere
The anticipated salary range for this position is $126,700 – $190,100 depending on location, knowledge, skills, education and experience. This position is also eligible for an annual discretionary bonus. In addition, we offer comprehensive and competitive benefits to Associates (and their families) such as medical, dental, vision, life insurance, short-term and long-term disability. Eligible Associates are able to enroll in our company’s 401k plan. Associates will accrue paid time off up to 236 hours per year (inclusive of PTO, floating holidays, and paid holidays). Paid sick time up to 80 hours per year unless otherwise required by law.
Requirements: Education and Experience Education Requirements • Bachelor’s Degree required, preferably in Marketing, Communications, Business, Public Relations, Digital Media, or a related field. Years of Experience • Minimum 7 years of experience in Creator marketing, influencer marketing, social media marketing, content partnerships, talent management, brand marketing, or a related field. • Minimum 3 years of experience managing Creator, influencer, talent, or content partnership programs for a brand, agency, media company, social platform, or talent organization. • Demonstrated experience building relationships with Creators and/or their representatives, including talent managers, agents, agencies, and platform partner teams. • Demonstrated experience negotiating Creator or talent partnerships, including rates, deliverables, usage rights, exclusivity, content ownership, paid amplification, and campaign terms. • Experience managing Creator campaigns across Instagram, TikTok, YouTube, Facebook, and/or other social media platforms. • Experience working for or with talent agencies preferred. • Experience working for or with social media networks such as Instagram, Facebook, TikTok, and YouTube preferred. • Experience in retail, tools, automotive, DIY, home improvement, construction, consumer products, or a related category preferred but not required. • Experience managing budgets, vendors, contracts, content calendars, agencies, and cross-functional campaign execution preferred. • Experience leading a creator & influencer team preferred Skills • Deep understanding of the Creator economy and how creators & influencers build trust, community, engagement, and purchase consideration through video content. • Proven ability to identify authentic Creators with strong content quality, credible category expertise, engaged audiences, and strong brand fit. • Excellent relationship-building skills with Creators, talent representatives, platform partners, agencies, and internal stakeholders. • Strong negotiation skills, including the ability to evaluate Creator rates, deliverables, usage rights, scope, performance expectations, and partnership value. • Excellent creative judgment, with the ability to assess video storytelling, hooks, pacing, product integration, authenticity, and platform fit. • Strong project management skills and ability to manage multiple campaigns, Creators, timelines, approvals, and priorities simultaneously. • Strong analytical skills, with the ability to translate campaign data, platform metrics, audience insights, and business results into clear recommendations. • Excellent written and verbal communication skills, including the ability to create briefs, present strategy, summarize performance, and influence cross-functional partners. • Ability to balance brand standards with Creator authenticity, ensuring content feels credible, useful, and native to each Creator’s audience. • Strong understanding of brand marketing, social media marketing, product marketing, retail, and customer behavior. • Proactive, organized, detail-oriented, and comfortable operating in a fast-paced environment with changing priorities. • Self-starter with sound judgment and the ability to work through ambiguity. • Collaborative team player who can build alignment across Marketing, Merchandising, E-Commerce, Legal, Procurement, PR, and external partners. • Ability to mentor, coach, and develop team members and agency partners. Physical Requirements Corporate - Remote - General office environment requiring ability to: • Stand, walk, sit for extended periods of time . • Speak and listen to others in person and over the phone and video conferencing. • Use keyboard and read from computer screen and reports. • The ability to lift up to 15 lbs. Safety Must be able to perform this job safely in accordance with standard operating procedures and good manufacturing practices, without endangering the health or safety of self or others.
About Harbor Freight Tools: We’re a 45 year-old, $8 billion national tool retailer with the energy, enthusiasm, and growth potential of a start-up. We have over 1,600 stores in 48 states across the country and are opening several new locations every week. We offer our customers more than 7,000 tools and accessories, from hand tools and generators to air and power tools, from shop equipment to automotive tools. We provide our customers with the right tool for the right job at the right price, always delivering quality and value.