About this role
Key Responsibilities: Retail Marketing & Store Business Support
• Drive retail marketing initiatives that support store business performance and customer engagement • Partner with Store Operations and Store Managers to identify opportunities that improve traffic, conversion and customer experience • Conduct regular store visits and translate observations into actionable retail marketing recommendations • Monitor store performance and evaluate the effectiveness of retail marketing activities
Festive Promotions & Retail Activations
• Lead retail activation and execution planning for selected festive campaigns and seasonal promotions • Bring seasonal campaigns and product stories to life through impactful in-store experiences • Develop activation ideas that increase product visibility, customer engagement and store performance • Evaluate campaign effectiveness and recommend improvements for future activations.
New Store & Mall Marketing
• Plan and execute new store opening campaigns and launch activities • Develop local marketing initiatives and mall partnership opportunities • Build strong relationships with malls and external partners
Retail Communication & Operations
• Coordinate retail marketing materials, POSM and vendor execution to ensure quality and timely implementation • Manage and coach a part-time team member, delegating routine administrative, logistics and coordination tasks • Drive workflow improvements across Marketing, Store Operations and external vendors to improve efficiency and execution quality • Ensure smooth communication and implementation of retail marketing initiatives across stores