About this role
Your mission The Team Leader Enrollment Advisor plays a vital role in leading and implementing strategies to attract a diverse and qualified student population to the college or university, combining strong sales/call center team management with strategic recruitment leadership. Reporting to the Head of Student Recruitment, the Team Leader oversees the recruitment team — including day-to-day sales floor performance — and collaborates with various departments to meet enrollment goals and promote the institution's offerings. Tasks and Responsabilities <strong>1. Recruitment Strategy and Planning</strong><br><ul><li>Develop and execute comprehensive recruitment strategies to achieve enrollment targets while aligning with the institution's mission and values.</li><li>Analyze market trends, demographic data, and competition to identify opportunities for reaching prospective students effectively.</li><li>Manage local direct sales teams.</li><li>Work collaboratively with the International direct team to achieve enrollment targets.</li><li>Accountable for achieving enrollment targets.</li></ul><strong>2. Team Leadership and Management</strong><br><ul><li>Lead, mentor, and manage the recruitment team, providing guidance, training, and performance evaluations.</li><li>Foster a collaborative and results-driven team culture that emphasizes student-centered approaches and data-informed decision-making.</li><li>Run 1:1s, performance reviews, and individual development plans, recognizing and retaining top performers.</li></ul><strong>3. Call Center Sales Management </strong><br><ul><li>Manage the daily sales floor operation: lead distribution, speed-to-lead, call volume targets, and follow-up cadence.</li><li>Monitor core call center KPIs (talk time, contact rate, conversion rate, lead-to-enrollment ratio) and adjust team strategy accordingly.</li><li>Conduct regular call monitoring/listening sessions with structured feedback to improve pitch, objection-handling, and closing technique.</li><li>Manage CRM and dialer/telephony tools to ensure accurate lead tracking and reporting.</li></ul><strong>4. Outreach and Relationship Building</strong><br><ul><li>Build and maintain relationships with high schools, community colleges, educational agencies, and other key partners to enhance recruitment efforts.</li><li>Represent the institution at college fairs, conferences, and other events to engage with prospective students and their families.</li><li>Create and manage all events, open days, campus tours.</li></ul><strong>5. Marketing and Communication</strong><br><ul><li>Collaborate with the marketing and communications team to develop compelling messaging and promotional materials that highlight the institution's strengths and offerings.</li><li>Utilize digital platforms, social media, and traditional marketing channels to reach and engage prospective students.</li><li>Ensure messaging and scripts used by the sales team are compelling, consistent, and on-brand.</li></ul><strong>6. Data Analysis and Reporting</strong><br><ul><li>Collect, analyze, and interpret data related to recruitment trends, application rates, and conversion rates to inform strategic decisions.</li><li>Prepare regular reports and presentations for senior leadership detailing recruitment progress and outcomes.</li><li>Include sales/call center performance and pipeline forecasting in reporting to senior leadership.</li></ul><strong>7. Admissions Process Support</strong><br><ul><li>Work closely with the admissions team to ensure a smooth and efficient application process, providing guidance on admission requirements, deadlines, and procedures.</li></ul><strong>8. Diversity and Inclusion</strong><br><ul><li>Implement strategies to enhance diversity and inclusivity within the student body by reaching out to underrepresented populations and promoting a welcoming environment.</li></ul><strong>9. International Student Recruitment</strong><br><ul><li>Develop and manage international recruitment initiatives, collaborating with international partners and organizations to attract and support international students.</li></ul><strong>10. Enrollment Management</strong><br><ul><li>Collaborate with enrollment management and financial aid teams to optimize financial aid packaging, scholarships, and other incentives to attract and retain students.</li></ul> Your Profile <ul><li>Bachelor's degree in a relevant field.</li><li>Several years of experience in student recruitment, admissions, or related roles within higher education.</li><li>Proven experience managing a sales team in a call center or high-volume phone sales environment, including hands-on experience as a sales agent prior to leadership.</li><li>Strong leadership and team management skills, with the ability to motivate and inspire others.</li><li>Excellent communication, presentation, and interpersonal skills.</li><li>Data-driven mindset, with proficiency in data analysis and reporting.</li><li>Familiarity with enrollment management systems and CRM software.</li><li>Hands-on experience with CRM and dialer/telephony platforms and comfort managing real-time sales KPIs.</li><li>Knowledge of marketing and communication strategies, particularly in the context of student recruitment.</li><li>Understanding of higher education trends, demographics, and the competitive landscape.</li><li>Commitment to diversity, equity, and inclusion in recruitment efforts.</li><li>Ability to work collaboratively across departments and engage with external stakeholders.</li><li>Ability to motivate and retain a team in a high-pressure, target-driven, high-turnover sales environment.</li><li>Either native English speaker or proficiency level of English competency.</li></ul>