Senior Product Marketing Manager @ inDrive

We are looking for a data-driven Senior Product Marketing Manager to own the strategy, execution, and continuous optimization of our customer lifecycle and product engagement initiatives. Campaign Preparation and Execution: Independently create, schedule, and execute marketing campaigns (email, push notifications, WhatsApp, in-app messages, banners) across multiple customer segments. Optimize campaigns for delivery across time zones, devices, and customer preferences. Ensure compliance with legal standards such as GDPR and other regional requirements. Audience Segmentation: Design and implement custom segmentation strategies based on multidimensional criteria such as behavior, demographics, orders and ride history, and engagement levels. Maintain dynamic customer segments that update automatically as data changes. Trigger Campaign Configuration: Build and manage multi-step automated workflows, such as re-engagement, loyalty program adoption, or upselling campaigns, with minimal supervision. Test and troubleshoot triggers to ensure proper execution and alignment with the customer lifecycle. Testing and Optimization: Plan, execute, and document A/B and multivariate tests for key campaign elements, including design, timing, and messaging. Use insights from testing to implement data-driven improvements across campaigns. Perform regular performance reviews to refine optimization strategies. Reporting and Analysis: Generate detailed reports on campaign performance, interpreting metrics like open rates, CTRs, conversions, and ROI. Present data insights to stakeholders and provide actionable recommendations to improve rider and driver engagement. Collaboration and Mentoring: Collaborate with cross-functional teams (content, design, analytics) to deliver campaigns. Provide guidance and support to junior CRM specialists, including peer reviews and knowledge sharing.