About this role
Looking for something fresh? Day One Agency is hiring. Day One is a creative agency committed to bringing fresh thinking to our work. Every. Single. Day. For us, every day is Day One: a new opportunity to start from the beginning, find a new angle, and let creativity and curiosity lead us to earn the unexpected. We’ve built a reputation as a creative partner tuned for navigating culture today; helping brands build legacy through relevance. We’re looking to expand our team with a VP, Story (Earned Creative) to lead ambitious, integrated creative work for one of our luxury financial services clients and beyond. This is a senior creative leadership role for someone who believes the best earned ideas don't look like "PR ideas." They look like great ideas: culturally relevant, strategically sharp, creatively ambitious and built to make people care, talk and participate. At Day One, the job description is truly just the start. Our best team members are enthusiasts who opt-in, bring a point of view and make the work — and the people around them — better. Ready to join a team that's been on Fast Company's Most Innovative list for three years running, made the Ad Age A-List, been named Agency to Watch 2025, and took home Campaign AOY in 2025 and PRWeek Midsize AOY four years in a row (2023, 2024, 2025 and 2026)? Keep reading. This position is full-time, requires a hybrid work schedule, and is only available in New York. As the VP, Story (Earned Creative) , you are accountable for the creative outcome . You set the creative bar, establish the point of view and lead teams from ambiguity to a clear, compelling answer. You’ll shape the creative vision for a major luxury financial services brand, partnering closely with strategy, media, PR, social and client leadership to identify opportunities where culture, creativity and earned attention intersect. You’ll know what makes an idea worth pursuing — and what will make it impossible to ignore. You are equal parts creative leader, cultural observer, client partner and editor-in-chief of the work. You can see the bigger picture, understand what senior clients and agency leadership need before they fully articulate it, and translate disparate inputs into a simple, actionable creative direction. You won't wait to be told where to go. You'll define what success looks like, create clarity around the work and mobilize the team to get there. Own the creative outcome across major earned creative assignments — from the initial brief through the idea, sell-in, development and execution. Set the creative vision and standard for the work, acting as a true north for teams and partners. Lead ideation and creative development, identifying the ideas with the potential to become culturally relevant, creatively exceptional and genuinely earned. Translate complex briefs, business challenges and senior stakeholder input into simple, compelling creative direction — or define the brief from scratch when one doesn’t exist. Read the tea leaves — understanding what clients, consumers and agency leadership need, often before they can articulate it themselves. Lead senior client conversations and serve as a trusted creative partner, bringing a distinct POV and the confidence to push when the work needs to go further. Know when to protect a great idea, when to evolve it and when to kill it. Push teams beyond the obvious execution and toward ideas that can earn attention, participation and conversation. Lead and mentor creative teams, including creative strategists, writers, designers, art directors. Create clarity in moments of ambiguity — defining the problem, the creative opportunity, the path forward and what "great" looks like. Bring outside inspiration, talent and thinking into the agency to continually raise the creative bar. Represent Day One's creative POV in client meetings, new business and agency-wide creative moments. Help build a culture where ambitious ideas are expected, rigor is celebrated and everyone feels accountable for the quality of the work.